Marketing Manager | iWantTFC  

A Marketing Manager with iWantTFC is responsible for planning and developing strategies, implementing, and managing digital and offline activations for the platform to benefit the long-term value of the brand. He/She creates campaigns that drive conversations, resonate with target audiences, and bring users to iWantTFC and sustains continued usage.

• Planning, developing and leading campaigns to drive brand awareness as well as build a fan base for the platform
• Driving user growth through acquisition campaigns
• Reducing churn through retention campaigns
• Positioning iWantTFC Originals and making them relevant
• Positioning iWantTFC as the platform with most ABS-CBN content
• Leading creative media planning that is impactful
• Planning, organizing, executing program launches
• Working on campaigns that increase relevance of titles and thematic curation on the platform
• Creating unique/disruptive campaigns that drive buzz and may be viral
• Working with cross-functional teams to put up integrated marketing campaigns
• Defining KPIs and key results areas for campaigns
• Monitoring campaigns and analyzing data gathered
• Keeping abreast of entertainment marketing trends

• At least 5 years’ experience as a marketing manager or digital marketing manager; with experience in developing campaigns from the ground up – positioning, audience targeting, media strategy, art/creatives, and timelines/roadmaps
• Background in entertainment marketing a plus
• Creative and strategic
• Data-savvy
• Clear, concise communication skills
• Knowledgeable about different varieties of entertainment content especially Filipino programs, movies, etc.
• Familiarity with ABS-CBN content a plus
• Fan of pop culture and aware of goings-on in local Filipino entertainment scene
• Disciplined in managing his/her own time
• Adheres to deadlines
• College degree in Marketing/Digital Marketing, Communications, Business