Integrated Media Campaign Planner
Get Hooked 360, Inc.
- Quezon City, PhilippinesQuezon City, Metro Manila, PhilippinesQuezon CityMetro ManilaPhilippinesPhilippinesTELECOMMUTE
- Full timeFULL_TIME
The 360 Integrated Media Campaign Planner will work with account and media teams to develop cross-channel strategies that address clients’ business objectives. You will be a strategist and tactician, making confidence-instilling recommendations that drive behavioral change and business benefit.
The 360 Integrated Media Campaign Planner has the following responsibilities:
- Develop national, regional, and local traditional media mix strategies/budget recommendations that will include most or all of the following: national and local broadcast television, cable television, radio, outdoor advertising, and local newspapers and magazine, to achieve client goals.
- Organize, implement, and manage the media planning development process, including coordination, while ensuring that the plan is efficient before client presentation.
- Use traditional media planning tools to develop media plans.
- Present recommendations, POVs, and analyses to clients and internal stakeholders.
- Monitor media campaigns and hold periodic campaign performance meetings with internal stakeholders, helping to interpret/understand campaign performance.
- Provide buying specifications, monitor development, and review media buys and post-buy analyses.
- Coordinate projects and media requests with internal stakeholders and assigned client contacts to determine specific advertising needs, communicating deadlines to supervisor/s.
- Negotiate print/OOH ad rates and added value, determine the best placement of each ad, and make sure each ad purchase falls in line withIN the approved budget.
- Must have an understanding of current marketplace conditions.
- Must be up-to-date with available media and promotional opportunities.
- Use analytics systems to track and report ad performance.
- Perform other duties as assigned
- BS/BA in Marketing, Business Administration, Communications, Management or similar field
- Must have at least 2-3 years experience in Integrated Marketing Campaign Planning or Traditional Planning like ATL
- 1-2 years of Digital Marketing or Agency Account Management experience is a plus
- Strong analytical and planning skills
- Good communication and presentation skills
- Excellent organization and project management skills.
- Basic quantitative skills
Perks and Benefits
- Work from Home
- Job Level
- Associate / Supervisor
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Office Address
- Quezon City, Metro Manila, Philippines
- Marketing / Advertising / Sales / Promotion / PR
- 1 opening
About Get Hooked 360, Inc.
We are a Philippines-based digital marketing agency committed to drive businesses forward by making smart and creative campaign ideas come to life. Get Hooked 360 is a full-service digital marketing agency with offices in the Philippines and Vietnam. Creating relevant and measurable digital marketing campaigns since 2007, Get Hooked 360 is backed by people with extensive experience in corporate marketing, creative servicing and technical expertise. A marketing one-stop-shop, the agency manages strategic and creative marketing executions for both local and multinational brands around the world.