Content Strategist | Hybrid Setup  

• Understand the client’s nature of business, business objectives, and target market.
• Performs research and analysis on customer personas, consumer thoughts, and trends
• Perform competitor research, content inventory audit, and gap analysis for existing content to create a comprehensive plan for future content.
• Develops specifications and content aligned with the brand's customer personas
• Plans the editorial calendar and content topic ideas
• Collaborates with creative teams, SEO, UX, social media team, copywriters, and writers to implement the strategy
• Builds and oversees content governance guidelines for tone, style, and voice of all content
• Develops editorial strategy consistent across all delivery platforms
• Ensures that content strategy meets business objectives
• Perform quality assurance on content output to ensure that they are aligned with the client’s brand guidelines.
• Strategizes and improves content delivery and promotion
• Identify appropriate channels for content distribution and promotion.
• Evaluates content marketing strategy for calibration, scale, and optimization
• Monitors and evaluates content effectiveness using different analytics platforms and tools.
• Leads a team of writers and oversees content creation for the company’s website
• Delegates tasks to writers and editors and provides feedback

• Candidates must possess at least a Bachelor’s/College Degree in Marketing, Journalism, Mass Communication, Communication Arts, or equivalent
• Preferably with at least 3 years of experience as a Content Strategist in a Digital Marketing Industry.

Required Skills

• Proven content strategy and project management experience of at least 3-years.
• A strong leader and an efficient team player.
• Outstanding organizational and time management skills.
• Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
• Able to identify, measure, and analyze what’s working and what’s not with regard to a brand’s digital marketing efforts.