The Ateneo de Manila University (Ateneo) is one of the leading universities in the Philippines. More than 150 years in existence, the Ateneo has grown into a major Jesuit institution. Officially it became a university in 1959. It offers over 100 academic degree programmes. 

Ateneo offers Basic Education (Grade School, Junior and Senior High School). In addition, the Loyola Schools (college) is made up of four schools (Social Sciences; Humanities; Science and Engineering; and Management) that offer graduate and undergraduate degrees, with a total enrolment of about 10,000 students per year. The Ateneo has 4 professional schools located in 3 campuses in Quezon City, Makati City and Pasig City (Business; Government; Law; and Medicine and Public Health), with about 4,000 professional postgraduate students. 

It has an array of research centres, 11 of which are recognized as Centres of Excellence by the Philippine Commission on Higher Education. In addition to a European Studies Programme, it has a Centre for Asian Studies that fosters comparative research on East and Southeast Asia. 

The Ateneo has 207 partnerships with universities around the world (82 in Europe, 87 in Asia, 11 in Australia and New Zealand, and 27 in North and South America) and is a member of the ASEAN Universities Network and 3 other international university networks. The Ateneo’s Rizal Library is the most advanced in the Philippines with over 307,000 titles in its collection and online access to most major academic journals.

Ateneo de Manila University

Summary of Work Activities and Responsibilities:

 
The Marketing and Communications Officer II develops, implements, monitors and 
evaluates an annual resource mobilization and stakeholder engagement communications plan that supports the over-all resource mobilization goals and stakeholder engagement strategies of Ateneo that is consistent with its mission and values. The position works closely, and will be under the creative direction of the University Marketing and Communications Office (UMCO).

 
Main Duties and Responsibilities: 
I. Communication and Public Relations

<ul>
	<li>Develops and executes strategic communication plans that emphasizes resource mobilization activities, subject to the review and endorsement of the University Marketing and Communications Office (UMCO) to ensure compliance with University branding guidelines
	<ul>
		<li>Conceptualizes, develops and manages the production of communication and marketing materials/collaterals needed for all resource mobilization campaigns and events; including but not limited to engagement and formation, awareness raising, donor acquisition, donor management, and brand-building</li>
		<li>Develops, manages, and utilizes different media channels, including online media, to promote and communicate the various programs, activities and events of the Office of University Development and Alumni Affairs (OUDAA).</li>
		<li>Oversees the timely and continuous dissemination of resource generation communications</li>
	</ul>
	</li>
	<li>Collaborates with the University Marketing and Communications Office (UMCO) to engage with the press, ensuring accurate and strategic media coverage of the various programs, activities and events of the OUDAA.
	<ul>
		<li>Provides timely and relevant information to the press as needed to enhance visibility and support the University's fundraising and stakeholder engagement and formation efforts</li>
	</ul>
	</li>
</ul>

II. Communication Strategy and Performance Analysis

<ul>
	<li>Develops Ateneo’s Case Statement and key resource mobilization messages in collaboration with the Advancement Head and UMCO ensuring that these messages are consistently and accurately conveyed across all communication channels</li>
	<li>Works with the Alumni Formation &amp; Services Officer of the OUDAA in creating communication in support of Alumni engagement &amp; formation programs that is aligned to the overall communication strategy to be developed</li>
	<li>Helps in conducting media monitoring to identify and assess opportunities for the University to engage in resource mobilization activities, such as potential partnerships, funding opportunities, or public awareness campaigns, by keeping track of relevant news, trends, and discussions in various media outlets</li>
	<li>Helps in evaluating the effectiveness of various communication channels and platforms by analyzing performance metrics and audience engagement
	<ul>
		<li>Makes necessary adjustments to communication strategies to enhance impact and achieve better results in resource mobilization and stakeholder engagement</li>
	</ul>
	</li>
</ul>

III. Performs other work-related tasks as may be required by the immediate 
supervisor and authorized representative

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Communications Officer_ Advancement