
PL Aguila Manufacturing, INC.  (PLAMI) is a family corporation established in 1978, originally as a canning facility for sardines and a backyard meat processing plant.

It soon shifted to the manufacturing of locally produced; premium line of natural fruit and tea concentrates under the brand Golden A. PLAMI extended its mark of excellence into processing of European-style Deli meats with its brand, Aguila Gourmet Meats.  It  offers  a  wide  product  range  in  addition  to  delectable,  high  quality  and  affordable assortment guaranteed to exceed clients' expectations.

After 40 years, we remain a family-owned business committed to food quality of the highest standards with a thriving clientele that include international franchises, prestigious local institutions and nationwide retailers.


PL Aguila Manufacturing, Inc.

Budget Management:

<ul>
	<li>Actively participate in the management of the marketing budget, ensuring effective allocation</li>
</ul>

Event Coordination:

<ul>
	<li>Lead the coordination efforts to secure the marketing calendar of events with retailers.</li>
	<li>Proactively engage with retail buyers and the marketing department to align upcoming events/projects with the company’s strategic objectives.</li>
</ul>

Marketing Materials:

<ul>
	<li>Spearhead the creation and publication of up-to-date promotional materials, collaborating closely with account managers and retail clients.</li>
</ul>

 

Collaboration:

<ul>
	<li>Facilitate seamless collaboration with graphic artists, print providers, corporate giveaway providers, photographer/videographer, bloggers/influencers, and other agencies.</li>
</ul>

Business Proposals:

<ul>
	<li>Take the lead in creating comprehensive business proposals, including project costing and mockup designs, ensuring alignment with the needs and expectations of clients or buyers.</li>
</ul>

Event Execution:

<ul>
	<li>Play a key role in the meticulous execution of décor for events and retail planograms, ensuring a visually compelling representation of the brand.</li>
</ul>

Promotions and Proposals:

<ul>
	<li>Lead implementation of marketing promos in supermarkets, developing innovative mechanics and compelling proposals to drive engagement.</li>
</ul>

Analysis:

<ul>
	<li>Conduct in-depth analysis of sampling report results, online ad campaigns, and projects/events, providing valuable insights for continuous improvement.</li>
</ul>

Catalog Management:

<ul>
	<li>Take ownership of updating the company’s product catalog/kit for account managers, ensuring accuracy and relevance to market trends.</li>
</ul>

Online Activities:

<ul>
	<li>Manage day-to-day online activities, including customer inquiries, complaints, feedback, and the regular update of information on social media ads and the company website.</li>
</ul>

Market Research:

<ul>
	<li>Oversee external vendors, competitors, and the introduction of new products, services, and promos. Gather data on consumer research and behavior to inform strategic decision-making.</li>
</ul>

Training and Orientation:

<ul>
	<li>Lead the coordination and execution of yearly product orientation sessions for clients, samplers, merchandisers, and existing retail establishments and their staff.</li>
</ul>

Client Presentations:

<ul>
	<li>Take an active role in ideation and the presentation of the product line to potential customers and existing distributors, ensuring a compelling and persuasive delivery.</li>
</ul>

Event Oversight:

<ul>
	<li>Provide oversight for marketing events/support for clients, including quarterly store openings, anniversaries, and membership events, ensuring seamless execution and maximum impact.</li>
</ul>

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Trade Marketing Officer