
PL Aguila Manufacturing, INC.  (PLAMI) is a family corporation established in 1978, originally as a canning facility for sardines and a backyard meat processing plant.

It soon shifted to the manufacturing of locally produced; premium line of natural fruit and tea concentrates under the brand Golden A. PLAMI extended its mark of excellence into processing of European-style Deli meats with its brand, Aguila Gourmet Meats.  It  offers  a  wide  product  range  in  addition  to  delectable,  high  quality  and  affordable assortment guaranteed to exceed clients' expectations.

After 40 years, we remain a family-owned business committed to food quality of the highest standards with a thriving clientele that include international franchises, prestigious local institutions and nationwide retailers.


PL Aguila Manufacturing, Inc.

Budget Management:

<ul>
	<li>Actively participate in the management of the marketing budget, ensuring effective allocation</li>
</ul>

Event Coordination:

<ul>
	<li>Lead the coordination efforts to secure the marketing calendar of events with retailers.</li>
	<li>Proactively engage with retail buyers and the marketing department to align upcoming events/projects with the company’s strategic objectives.</li>
</ul>

Marketing Materials:

<ul>
	<li>Spearhead the creation and publication of up-to-date promotional materials, collaborating closely with account managers and retail clients.</li>
</ul>

 

Collaboration:

<ul>
	<li>Facilitate seamless collaboration with graphic artists, print providers, corporate giveaway providers, photographer/videographer, bloggers/influencers, and other agencies.</li>
</ul>

Business Proposals:

<ul>
	<li>Take the lead in creating comprehensive business proposals, including project costing and mockup designs, ensuring alignment with the needs and expectations of clients or buyers.</li>
</ul>

Event Execution:

<ul>
	<li>Play a key role in the meticulous execution of décor for events and retail planograms, ensuring a visually compelling representation of the brand.</li>
</ul>

Promotions and Proposals:

<ul>
	<li>Lead implementation of marketing promos in supermarkets, developing innovative mechanics and compelling proposals to drive engagement.</li>
</ul>

Analysis:

<ul>
	<li>Conduct in-depth analysis of sampling report results, online ad campaigns, and projects/events, providing valuable insights for continuous improvement.</li>
</ul>

Catalog Management:

<ul>
	<li>Take ownership of updating the company’s product catalog/kit for account managers, ensuring accuracy and relevance to market trends.</li>
</ul>

Online Activities:

<ul>
	<li>Manage day-to-day online activities, including customer inquiries, complaints, feedback, and the regular update of information on social media ads and the company website.</li>
</ul>

Market Research:

<ul>
	<li>Oversee external vendors, competitors, and the introduction of new products, services, and promos. Gather data on consumer research and behavior to inform strategic decision-making.</li>
</ul>

Training and Orientation:

<ul>
	<li>Lead the coordination and execution of yearly product orientation sessions for clients, samplers, merchandisers, and existing retail establishments and their staff.</li>
</ul>

Client Presentations:

<ul>
	<li>Take an active role in ideation and the presentation of the product line to potential customers and existing distributors, ensuring a compelling and persuasive delivery.</li>
</ul>

Event Oversight:

<ul>
	<li>Provide oversight for marketing events/support for clients, including quarterly store openings, anniversaries, and membership events, ensuring seamless execution and maximum impact.</li>
</ul>

Sales and Marketing Knowledge

Marketing Communications

Trade Marketing Officer

GINGERSNAPS is the leading brand for children's wear apparel in the Philippines. From our modest beginnings in 1994 as a single corner in the department store, we have grown to 49 boutiques and 26 department store corners in prime establishments nationwide

Today, we have boutiques and department store corners in Indonesia, Singapore, Malaysia, and Saudi Arabia. We also distribute our products to several countries in a wholesale capacity. The next few years will see us bring our concepts to different regions from which we have been receiving numerous inquiries.

GINGERSNAPS (IL Coniglio Bianco Corporation)

Key Responsibilities:

<ol>
	<li>Develop Store Layouts and Visual Displays:

	<ul style="list-style-type: disc;">
		<li>Create, implement, and update visual merchandising plans that align with seasonal trends, sales data, and inventory levels.</li>
		<li>Ensure displays are consistent with the brand's image and create an immersive, welcoming customer experience.</li>
		<li>Adjust store layouts and product placements to maximize space utilization and enhance product visibility.</li>
	</ul>
	</li>
	<li>Analyze Sales Data to Inform Merchandising Strategy:
	<ul style="list-style-type: disc;">
		<li>Review sales performance data to make strategic decisions about product placement and floor layouts.</li>
		<li>Utilize consumer behavior insights to develop merchandising strategies that increase foot traffic and conversion rates.</li>
	</ul>
	</li>
	<li>Monitor Competitor Merchandising Strategies:
	<ul style="list-style-type: disc;">
		<li>Stay up-to-date with visual merchandising trends within the retail apparel and fashion industry.</li>
		<li>Regularly assess the visual merchandising strategies of competing brands and provide reports on their effectiveness.</li>
	</ul>
	</li>
	<li>Collaborate with Store Operations:
	<ul style="list-style-type: disc;">
		<li>Work closely with the Store Operations Department (SOD) to ensure smooth implementation of visual merchandising strategies across all retail locations.</li>
		<li>Partner with store management teams to align operational efficiency with visual merchandising goals.</li>
	</ul>
	</li>
	<li>Develop Signage and Promotional Materials:
	<ul style="list-style-type: disc;">
		<li>Design and oversee the creation of in-store signage, product labels, and promotional displays that effectively communicate brand identity and product information.</li>
		<li>Ensure consistency in design across all store locations.</li>
	</ul>
	</li>
	<li>Implement Training Programs:
	<ul style="list-style-type: disc;">
		<li>Develop and conduct training programs for store personnel and Visual Merchandisers to ensure they understand and maintain high visual standards.</li>
		<li>Provide continuous guidance to staff on effective product presentation and visual merchandising techniques.</li>
	</ul>
	</li>
	<li>Merchandising Strategy Implementation:
	<ul style="list-style-type: disc;">
		<li>Execute and implement visual merchandising plans in line with product launches, promotions, and seasonal changes.</li>
		<li>Ensure compliance with brand standards and aesthetic guidelines across all stores.</li>
	</ul>
	</li>
	<li>Humanize the Shopping Experience:
	<ul style="list-style-type: disc;">
		<li>Focus on creating a welcoming and emotionally engaging customer environment through thoughtful product placement, lighting, and décor.</li>
		<li>Adapt visual strategies to make the shopping experience more personalized and human-centered.</li>
	</ul>
	</li>
</ol>

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Trade Marketing Officer

Visual Merchandising Manager