EDREB TRADING

Edreb Trading, established in 2005, is a Franchisee of Aficionado Germany perfume company (Central Affirmative Co. Inc. [CACI] owned by Joel Cruz). It has many stores nationwide, 60% of which are in Metro Manila, where it started as the first Franchisee in 2005. Edreb Trading has its office in Congressional Avenue Extension in Barangay Pasong Tamo, Quezon City (between Tandang Sora Avenue and Luzon Avenue). It is a family enterprise headed by spouses Ed and Reby Trinidad, both CPAs and long time entrepreneurs. The company provides job opportunities in sales throughout the country and for office staff, career growth, hands-on learning, free lunch and other benefits, and a flexible compensation package depending on skills. Aficionado Germany products include eau de parfum (EDP), eau de toilette (EDT) and eau de cologne (EDC) in different variants (scents similar to branded perfumes) and sizes at affordable prices, starting at less than P100 per bottle. The scent lasts from eight to 24 hours depending on the perfume type, and the perfume does not leave any stain on clothes or does not irritate the skin. The products are ‘halal-certified’. The Aficionado Germany brand of perfumes, established in 2001, is a proudly made Filipino product that contains 100 percent imported materials from Germany and France. It is considered the leading local perfume brand in the Philippines. CACI has its modern manufacturing plant in Meycauayan, Bulacan that is ISO 9001-2015-certified by TÜV Rheinland of Germany, meaning the company meets the international standard for a quality management system (QMS) to consistently provide products and services that meet customer and regulatory requirements.