Employer Branding  

The Employer Branding will be working in the Corporate Human Resources – People Discovery & Engagement Division, with the main task of becoming the key person in the Engagement tribe. He/she will handle the strategic implementation of engagement-related matters, namely employer branding, brand awareness, and external relation initiatives.

He/she will be working with fellow Engagement tribe member(s) and the Corporate Human Resources Team in conducting engagement strategy for Growth Center (Corporate Human Resource's brand for external clients) and Kompas Gramedia.

Job Description :

• Strategizing and implementing both internal and external employer-branding initiatives/programs for KG (e.g Internship Program, Employee Assistance Program, etc.)
• Search for and liaise with external channels (e.g. universities, alumni network, student influencers, communities, etc.)
• Organize an event collaboration (e.g. webinar, Guest lecturer, Guest speaker, Job Fair, Company Showcase session, etc.)
• Translate company value proposition into attractive and interactive content for company social media
• Research on content types/ideas that tailored to audience persona
• Build and execute social media strategies to increase social media following (Instagram: @growwith_kg, Linkedin, Twitter, etc.), brand awareness, and build meaningful customer connections to engage with the brand
• Develop workable budgets, media, content, editorial plans, and realistic timetables for all campaign needs
• Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the effectiveness of employer branding strategies and every social media campaign, then use that information to refine future campaigns
• Work closely with related internal and external stakeholders such as other pages in KG to create impactful content & campaign.
• Work closely with content writers and designers to ensure content is informative and appealing

• Bachelor degree in Communication, Marketing, Human Resources Management, Business Administration, or related fields
• Previous experience in employee engagement; employer branding, brand management, and digital campaigns
• In-depth understanding of branding in order to communicate company value as an employer choice
• Savvy with social media communication techniques
• Able to do full-cycle social media management (content planning, ideation, execution, analysis, evaluating, and reporting)
• Broad knowledge and network in social media, influencers, and creatives
• Highly creative and continuously coming up with new fresh ideas
• Self-starter, creative, fun, with good interpersonal skills
• Strong collaborative and communications traits, able to work with internal and external stakeholders
• Good English with perfect grammar and ideally able to write in native-level Bahasa Indonesia
• Strong analytical and planning skills
• Fluent in storytelling technique is a plus

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This is a professional hire (non-employee) opportunity. You will have full responsibility for this role with a hybrid work plan. You will be present when there are offline tasks/projects to be done and work from home whenever possible.
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Get to know us better by understanding how Growth Center by Kompas Gramedia helps people grow to be the best version of themselves through Kognisi Discovery and Kognisi Development.