Marketing Convergence Inc. (SM Advantage)

In response to the increasingly competitive retailing industry and the emergence of a better informed and more demanding Filipino consumer, SM launched its very own customer loyalty program - SM Advantage. Targeted towards the millions of shoppers who visit SM regularly, the program enables its members to earn points every time they shop in SM Department Store, SM Supermarket, SM Hypermarket and other SM retail affiliates. In less than 2 years, SM Advantage has come to be the biggest and most exciting loyalty program in the country. Currently, SM Advantage has close to 2 million members enjoying rewards, freebies and privileges from over 80 partners nationwide. Marketing Convergence, Inc. (SM Advantage), an affiliate company of the SM Retail Group was established to develop, operate and manage the SM Advantage Loyalty Program- currently the largest customer rewards program in the country. Composed of young men and women from a wide variety of industry backgrounds, MCI combines the latest technology with keen marketing and business sense to achieve its goals. Its corporate values of leadership, passion for excellence, result orientation, teamwork, pride and entrepreneurship can only help to ensure the company’s long-term viability and commercial success. Over the years, MCI’s list of products and services has grown to include Digital Services, trade portal management and SM Gift Card.