Star Appliance Center Inc.

Now on its 25th year in appliance retail, SM Appliance has 67 branches nationwide – 54 in Luzon, 8 in Visayas (soon to be 9, with the addition of Kalibo), and 5 in Mindanao. It strives to provide remarkable shopping experience to its customers with its array of quality merchandise, stunning visual displays, creative salesmanship, and a high-quality of service. In order to ensure that the products meet the current taste and demands of the Philippine market, the brands sold at SM Appliance Center are not just picked because of their name, but rather each appliance and gadget model are carefully evaluated in terms of their features, functionality, durability, and aesthetics. SM Appliance partners with brands and a work force who share its commitment to good quality, fair pricing, value for money, and high-quality after-sales service.