What is a Social Media Specialist?
Social media specialists are tasked with increasing the exposure of a brand through various social media platforms. His scope of work includes creating content schedules, to designing strategies to creatively convey brand messages to the social media followers of a brand. Apart from attracting new clients, a social media specialist also analyzes data to find the right initiatives to continue to grow the business.
Most companies or organizations are looking for a social media specialist with a bachelor's background in marketing, business, advertising, public relations, and other related fields. Proficiency in the use of Google Analytics and Google Adworks is also required for this position.
Job Overview
[Company name] Is a company engaged in [company field] looking for a social media specialist. The sought-after social media specialists are those who have 1-3 years of experience in the same position. The ideal candidates for our company are those who understand the basic principles of marketing and can work in teams.
Trách nhiệm và nghĩa vụ
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Monitor campaign performance to ensure consistency of company branding.
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Facilitating increased brand awareness through various social media platforms.
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Work closely with brands to implement social media strategies every month.
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Ensure the use of language style and terminology that is in accordance with the company's branding.
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Monitor all aspects of interaction between clients and companies on social media to create a positive customer service experience.
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Planning to increase the number of followers on various social media platforms, such as Twitter, Facebook, Pinterest, Youtube, TikTok, and LinkedIn.
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Ensure the development of social media by utilizing various analytical tools, such as Google Analytics, and so on.
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Monitor the creation and implementation of social media calendars including monthly sales targets.
Trình độ tối thiểu
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Bachelor's degrees in marketing, advertising, public relations, journalism and other related fields.
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3-5 years experience in handling social media.
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Preferably candidates who have Google Analytics professional certification.
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High proficiency in using posting programs on various social media platforms, such as Hootsuite and HubSpot.
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Able to operate various computer programs such as Microsoft Office and Adobe Suites.
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Have a basic understanding of Search Engine Optimization (SEO) and ranking content in search engines.
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Experienced in determining the target audience and attracting their attention by running a special marketing campaign.
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Understand marketing strategies and how to realize marketing concepts by reaching the target market through various content formats and social media platforms.
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