The official title of the role is Admissions Officer given that this individual will primarily focus on the development of the Admissions sourcing channels for the College and SHS departments
Conduct market research and analysis on how to reach and convert target Student Applicants to the programs offered by CIIT and/or what future programs to offer
Conduct Annual Internal Market Research among enrolled CIIT Students in SHS and College to identify and improve consumer behavior and improve strategies on how best to reach and communicate to our target market
Conduct Annual External Market Research among competitors and benchmark institutions on best practices in marketing, communications and Student Applicant experience as well as understand upcoming trends for future SHS and college programs
Conduct marketing activities to attract as many deserving and passionate Student Applicants as possible who are interested in the SHS and college programs offered by CIIT through:
Ensure the mastery of the different courses offered by CIIT
Execute effective marketing initiatives that drive brand awareness, trial, and distribution across marketing campaigns, promotions, and sales
Build relationships with schools, school ofﬁcials, students orgs, , that can help identify students who are highly interested in the programs of CIIT
Create strategies to allow CIIT to directly communicate with interest Student Applicants through the various Lead Channels
Learn how to create ads and analyze Google
Review and innovate the Admissions Process to allow for a more effective application experience for Student Applicants
Search and/or improve existing systems that will be more effective at converting Student Applicants from one stage to the next stage of the Application Funnel and generating reports
Ensure that every step of the Student Applicant journey is very effective
Constantly review the content of the website and all marketing collaterals to ensure that materials are properly communicating the programs and services of CIIT in the most effective manner
Ensure that applicant data and information found in ZOHO is updated real-time
Analyze and review reports from partner agencies for online marketing efforts
Improve the necessary systems and technologies being utilized by CIIT to be able to execute the marketing strategies in scale
Analyze data in CRM to establish strategies that will improve conversion rates from one step of the customer journey to the next step

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