Bounty Agro Ventures, Inc.

Bounty Agro Ventures, Inc. (BAVI) is a poultry integrator company and a member of the Bounty Fresh Group of Companies. BAVI is presently ranked 207th among the top 1,000 corporations in the Philippines. Together with sister company Bounty Fresh Food, Inc., the company carried the Bounty Fresh brand to the entire archipelago. Owned by the Chen family, BAVI was incorporated in 1997 with initial operations in Cebu and Davao. In 2002 the company launched into full operation as poultry integrator covering provincial Luzon, and the whole Visayas and Mindanao. It engaged the best qualified professionals in the industry and embarked on a program to modernize operational capability and market expansion, led by the current President and General Manager, Ronald R. Mascariñas, a product of the country’s premier agri-business institution, the U.P. Los Baños and the Asian Institute of Management. BAVI has a nationwide business network with branches in key cities and distributorships across the country. The company is fully supported by hundreds of broiler contract farms, dozens of hatcheries, feed mills, poultry processing plants and processed meats plants. These facilities are closely supervised and monitored, creating a highly efficient supply chain in poultry integration. The company adds value to the enterprise by organizing and providing technical assistance to each part of the supply chain, ensuring that the business interests of each part of the chain are reasonably served. In 2008 BAVI launched its oven roasted chicken business under the “Chooks To Go” trade name, completing the integration cycle of poultry operations, from the farm to the dinner table. Today BAVI is the country’s number one rotisserie chicken chain with more than 1,000 rotisserie stores nationwide. To date no other poultry integrator in the country has accomplished this feat. BAVI has also gone beyond selling the usual complement of dressed chicken products and has developed a line of processed products under the Bounty Fresh brand. The processed business line includes hotdogs, cold cuts, nuggets and sausages. The company’s processing plants have been conferred by the National Meat Inspection Service (NMIS) as the best and cleanest processing plants in the country with consistent Triple A ratings. In layman’s language, BAVI processing plants have been coming out with the cleanest and the best quality chicken in the country.