Content Strategist | Cebu  

• Lead the content strategy directions of Cebu Daily News Digital-based Brandroom, Marketing, and Sales for all projects, paid and internal.
• Work closely with the Sales and Marketing Team to ensure smooth and timely production of all projects. Ensure timely delivery of all paid and internal marketing and branding projects with the goal of client and partner satisfaction.
• Ensure that every content strategy implemented on campaigns and projects produced by BrandRoom succeeds in quantitative and qualitative metrics, measured through apt tools used internally by Inquirer Interactive Inc.
• Ensure strict quality control for all Brandroom-led content and concepts with the guidance of the CDND Digital Advertising Officer.
• Accountable for the pageviews targets of assigned projects and platforms and recommend strategies to meet agreed targets.
• Work with Sales Team to develop content-for-revenue projects, and develop (pitch decks) creative content advertising concepts for production and implementation as advertisers or management required.
• Objective assignment of roles and tasks to content creators and freelancers
• Coordination with Inquirer Interactive Inc. Brandroom / Marketing Team for client executions and requests, such as boosting
• Responsible for the day-to-day administrative management of content creators and freelance pool (management of schedules, workloads, requirements, training, etc.)
• Assume confidentiality in all projects and dealings.
• Perform other related tasks that may be assigned.

Education and Qualification:

• A graduate of Journalism, Communications, or Marketing course, or has worked in the media or marketing industry. Students and practitioners from adjacent courses or industries are welcome to apply.

Work Experience:

• At least 1-2 years experience in a related job.

Knowledge:

• Has excellent writing, communications, and creative thought processing skills
• Has the ability to process instructions and ideate based on set goals and objectives
• Is abreast in the latest lifestyle, marketing, business and entertainment trends.
• Can work under pressure
• Has good time and workload management skills

Skills:

• Proficient in both Microsoft Office tools (Microsoft Word, Excel, Powerpoint) and Google Workplace Suite (Sheets, Slides, Docs).
• Know-how in Adobe Photoshop and Canva is a plus