Freelance Analyst Media Monitoring  

• Proficiency in using data analytics tools such as Excel, SQL, Tableau, Google Analytics, or other data visualization and analysis software.
• Familiarity with media monitoring and analysis tools to track media coverage, sentiment analysis, and audience engagement metrics.
• Understanding of statistical methodologies and techniques to interpret data accurately.
• Knowledge of digital marketing platforms and metrics, including social media analytics, SEO tools, etc.
• Excellent verbal and written communication skills to present findings to stakeholders effectively.
• Collaboration skills to work effectively with cross-functional teams and departments.
• Strong analytical and critical thinking abilities to interpret data and extract meaningful insights.

Education and Qualifications:

• Bachelor's or Master’s Degree: Often in fields such as Media Studies, Communication, Journalism, Marketing, Data Science, or a related field.
• Specialized Courses or Certifications: Specific courses in media analytics, data analysis, or certifications in relevant software/tools (e.g., Google Analytics, Adobe Analytics, etc.).
• Several years (typically 5+ years) in media analysis, data analysis, or a related field, with progressively increasing responsibilities.
• Experience in the specific industry or sector of the formal media setting (e.g., advertising agency, broadcasting, publishing).