Digital Marketing Lead
StoreHub Sdn Bhd
- Makati, PhilippinesMakati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- PHP 70,000.00 - PHP 90,000.00 / monthPHP700009000070000MONTH
- Full timeFULL_TIME
Expired 2 months ago
2023-01-30T16:00:00+00:00Job closed.
Job Description
Are CAC, CPL, LTV, RoAS, CRO part of your daily vocabulary?
If so, we are looking for a Digital Marketer who can lead digital marketing campaigns from conceptualization to execution at the highest quality for the Filipino market. As a digital marketer on our growth and marketing team, you’ll be working closely in Kuala Lumpur, Malaysia with peers and channel specialists to drive customer acquisition and engagement.
The right candidate should have a sound understanding of digital marketing strategies which include (but are not limited to) acquisition funnels, conversion-focused paid acquisition, sales copywriting and content generation. More importantly, you should have an analytical mindset and a love for data-driven decision-making.
Brownie points if you’ve got any direct growth hacking experience ;)
Requirements
As Digital Marketer for the Philippines, you’ll be expected to:
- Lead digital marketing campaigns that achieve business goals from conceptualization to execution at the highest quality.
- Coordinate regular deep dives with internal stakeholders to review the growth & marketing performance to identify risks and opportunities across the entire customer journey
- Work with channel-specific teams to manage and optimize existing campaigns on all acquisition channels (Google, Facebook, YouTube, Instagram, etc) and identify areas for growth
- Utilize emotional triggers and sales-driven writing skills to produce copy that will be used for ads, creatives, emails, landing pages, and other collateral.
- Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization.
- Conduct competitive analyses, in-depth market research and generate customer avatars in order to identify risks and opportunities in the market
Benefits
What makes working at StoreHub awesome (and refreshing!):
- Our people - for real! StoreHubbers are some of the smartest and most interesting people you can work with. Expect to do a lot of peer-learning.
- Culture of Candour. We embrace directness, hate bureaucracy, and move fast. If you’re tired of ‘corporate nonsense’ you’ll feel right at home.
- Cutting edge tools. If something can be automated, we’ll make it happen. You will be introduced to over 20 different tools we use that support basic tasks, so that we can focus our minds on the kind of work that matters.
- Data availability. The biggest benefit of using a lot of tools is that we have a LOT of data and easy access to analytics. This helps us make more informed decisions and get more precise outcomes.
- Impact not just effort. We recognize that results are not tied to the number of hours put in to achieve them. There’s no reward for long hours with poor results and there’s no penalty for going home on time when you’re producing excellent work. Of course, to be great, most of us have to put in considerable effort, but hard work and long hours is not how we measure or talk about a person’s contribution.
We do have all the other cool perks too:
- Free Season Parking - no more roadside headaches
- Medical and Dental Outpatient Visits + Medical Insurance
- Apple Macbooks for everyone
- Learning Budget - for courses, books, and levelling up
We are an equal opportunity employer and value diversity at StoreHub. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Minimum Qualifications
You will need:
- 5+ years of digital marketing with direct experience in Facebook advertising/SEM in addition to SEO/lead gen/display/media buy/CRO/channel management.
- Excellent oral and written proficiency in English and Tagalog
- Familiarity with the Philippines (language and culture)
- Strong analytical skills with intermediate familiarity with analytics tools (Google Analytics, Mixpanel, or other equivalent analytics tools)
- Proven experience writing and editing sales copy
- Strongly performance-driven and results-oriented - you have a drive to smash your KPIs and set defining benchmarks
- Creative and relentlessly curious in your pursuit of knowledge
BROWNIE POINTS:
- Functional knowledge of CSS/PHP/HTML/Javascript or any other responsive web framework.
- Familiarity with video/photo editing tools (Adobe Creative Suite, Sketch, etc)
- Familiarity with Hubspot or other CRM tools
- Experience in retail, F&B and/or ecommerce.
Perks and Benefits
Special Leave Benefits for Women
Life Insurance
Medical / Health Insurance
Paid Sick Leave
Paid Bereavement/Family Leave
Paid Holidays
Paid Vacation Leave
Transportation Allowances
Maternity & Paternity Leave
Medical, Prescription, Dental, or Vision Plans
Required Skills
- Google Analytics
- Sales and Marketing Knowledge
- Digital Marketing
- Marketing Communications
- Social Media Management
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Always
- Office Address
- OPL Building, 100 C. Palanca, Legazpi Village, Makati, 1229 Metro Manila, Philippines
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About StoreHub Sdn Bhd
Making Business Awesome For Everyone
StoreHub is one of Southeast Asia's fastest growing technology companies, serving over 15,000 businesses across the region.
We enable businesses to be successful by automating operational excellence and customer growth on our merchant platform for omnichannel retail and F&B businesses. The platform consists of a comprehensive range of products such as the Cloud-Based POS, Inventory Management System, QR Ordering, and Food Delivery System.
Serving Needs, Not Just Profits
With the fast changing world we now live in, it’s absolutely critical for businesses to use technology to not just survive but to thrive. We also believe that it’s incredibly important to bring the best technology not only to those who can afford it, but to those who have traditionally been marginalised by the technology race.
That’s why it is our mission to make technology available for everyone, big or small, enabling all businesses to achieve success that is both sustainable and scalable.
Why join us:
A Place Where People Thrive
At StoreHub, we use the term “pro sports team” to describe how we operate, referring to ourselves as Players (our teammates) and Coaches (our managers). In a pro sports team, we know that winning involves working together with teammates who are extraordinary at what they do and are highly effective collaborators.
The satisfaction of being on a pro sports team is immense. Our vision of a great workplace is not free lunches, fancy buildings, or frequent parties. Instead, we believe a great workplace is about a group of people in singular pursuit of ambitious goals - in serving needs of businesses, big or small, by making technology available for everyone.
In our team, we let results speak for themselves. There’s no reward for long hours with poor results, and there’s no penalty for going home on time when you’re producing excellent work. Of course, to be great, most of us have to put in considerable effort, but hard work alone and long hours are not how we measure or talk about a person’s contribution. Our model works best for people who value teammates that deliver strong outcomes and results.
While our players are fantastic, we know we can always be better. We believe that being at the top of our game must not hinder our desire to constantly pursue growth. Simply assembling a group of talented people in itself is not enough to win goals. They would need to train together to develop cohesion and chemistry, which synergise multiple talents into a single formidable force. In joining us, you’d be signing up for a journey of professional and personal growth with other driven and talented people. You can expect to learn from each other and build something meaningful as a dream team.
An important discipline we practice to facilitate growth and teamwork is radical candour - we only say things about teammates that we say to their face (and in a respectful manner). And this goes for interactions with peers, managers, and even with our CEO. We embrace this level of directness so that feedback is real, praise is specific, and criticism is helpful. An important component to our culture of candour is developing a strong sense of self-awareness through frequent and meaningful reflections. We believe that candour and reflection help us grow individually and as a team, with more intentionality and less drama.
We use Apple MacBooks, work in a modern and open office, with free parking, a fully stocked pantry, learning benefits, and provide health insurance. These are not random perks. Rather, we know that the right tools and environment are productivity multipliers that help set our team up for success. From ergonomic chairs, to blazing fast Internet, and optimum sunlight at work stations - no detail is ever too small in our design and desire to best support our team’s performance. You will also be introduced to over 20 different tools that we use to support basic tasks, so that we can focus our minds on the kind of work that matters.
If what you’re reading about our team and work philosophy excites you, do get in touch! We’d be just as excited to meet and get to know you as well.