Content Marketing Specialist | Onsite  

Job Description

The Content Marketing Specialist is responsible for creating, optimizing, and analyzing brand content and activations for retail and digital platforms. They are responsible for:

• Mapping out the content pipeline from ideation through publication and promotion
• Attracting targeted online communities and network users
• Pursuing and retaining active customers
• Aligning marketing strategies and translating to digital communication
• Monitoring and facilitating growth of digital assets

Key Duties and Responsibilities / Key Result Areas

• News Digest Editing: Research and edit articles for the Healthy Options News Digest
• Content Creation: Plan, create, optimize, and analyze content across social media and web channels including blogs, recipes and new product information. Also reviewing each piece of content before publication to ensure that it adheres to the brand’s quality standards, style guide, and campaign theme.
• Visual Storytelling: Research and production of informative retail visuals based on product highlights
• Membership Marketing: Create, execute, and analyze marketing campaigns targeted to current membership pool (emails, Viber and SMS channels)
• Audience Segmentation: Create targeted lists for personalized campaigns based on sales data
• Campaign Automations: Create, execute, and analyze automated digital campaigns
• Reporting and Analytics: Prepare reports relating to the performance of social media and digital assets. Make pertinent analyses and recommendations, as necessary.
• Social Listening: Perform social listening to determine digital conversations, gauge customer sentiments, identify competitors, and monitor key industry benchmark trends.
• Industry Benchmarking: Monitor the social media pages/feeds of (international) industry leaders and analyze their performance vs. our own.
• Stay up-to-date with current trends, technologies and digital marketing.

Why Join Us?

• Be part of Asia’s largest all-natural product retailer for 25 years!
• Enjoy our beautiful and employee-friendly stores/office, with cute office pets in our HQ.
• Experience on-the-job skill development and mentoring program
• Learn from our in-house and external training.
• Grow and challenge yourself to join our leadership development program.
• Work in a company that values an entrepreneurial mindset on the job.
• Feel secure in our above industry compensation package.
• Join an organization that has a high retention rate, where people love where they work.

Minimum Qualifications and Experience

• Bachelor’s Degree from a reputable university in communications, public relations, marketing or related field of study.

Experience

• At least 2-3 years’ experience in related field

• Came from marketing/ advertising advertisments.

• Proficient in basic business software application

• Relevant product and industry knowledge

• Experience with campaign automations and analytics

• Experience with digital analytic tools such as Meta (Facebook+Instagram) Analytics and Google Analytics)