Online Media Planner and Buyer  

We are seeking an experienced Online Media Planner and Buyer with a proven track record in e-commerce media strategy and execution. The ideal candidate will be responsible for developing, implementing, and optimizing media campaigns across key digital platforms to drive traffic, conversions, and sales for our clients. You will work closely with cross-functional teams to deliver data-driven solutions that align with client goals and objectives.

Key Responsibilities

• Develop and execute media strategies for platforms such as Facebook, Instagram, TikTok, Google, Shopee, and Lazada.
• Plan, monitor, and optimize paid media campaigns to maximize ROI and achieve KPIs (e.g., sales, conversions, CTR).
• Conduct audience analysis and competitor benchmarking to inform campaign strategies.
• Collaborate with creative and content teams to produce engaging ad creatives and copy tailored to platform-specific audiences.
• Manage budgets, bid strategies, and media allocations to ensure efficient use of resources.
• Track and analyze campaign performance, preparing detailed reports and actionable insights for clients and internal stakeholders.
• Maintain up-to-date knowledge of e-commerce trends, platform updates, and emerging media opportunities.
• Build and maintain affiliate connections on Shopee and Lazada to drive traffic to yellow basket listings.
• Ensure compliance with platform policies and best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or related fields.
• Minimum 3 years of experience in e-commerce media planning and buying.
• Experience with affiliate marketing in TikTok, Shopee, and Lazada is a plus.

Skills & Experience

• Demonstrated expertise in managing campaigns on Facebook Ads Manager, Google Ads, TikTok Ads, Shopee Ads, and Lazada Ads.
• Solid understanding of e-commerce sales funnels, digital marketing metrics, and attribution models.
• Proficiency in analytics tools such as Google Analytics, Meta Analytics, and platform-specific dashboards.
• Experience in managing budgets for multi-platform campaigns.
• Strong analytical skills to interpret data and derive actionable insights.
• Excellent project management and multitasking abilities.
• Familiarity with affiliate marketing strategies on Shopee and Lazada is a plus.
• Creative problem-solving and a results-oriented mindset.

What We Offer

• Competitive salary and performance incentives.
• Opportunities for professional growth in a dynamic, fast-paced environment.
• Collaboration with a talented and creative team.