Tiktok Specialist  

We are seeking an experienced TikTok Specialist to collaborate with our team of content strategists and designers. This role is critical in driving engagement and conversions through compelling, on-brand TikTok content, aimed at boosting our clients' e-commerce goals, particularly focusing on driving traffic to the yellow basket. The ideal candidate will also be responsible for building and managing relationships with affiliate marketers and influencers to amplify content reach and effectiveness.

Responsibilities

• Strategic Involvement: Collaborate with a team of content strategists, social media managers, and designers in conceptualizing and executing TikTok campaigns aligned with client objectives.
• Content Development: Oversee the creation of TikTok content that is engaging, on-trend, and optimized to drive traffic and conversions, ensuring quality and consistency across campaigns.
• Affiliate & Influencer Partnerships: Develop and manage partnerships with influencers and affiliates to extend content reach and increase conversion opportunities for client products.
• Trend Analysis: Keep abreast of TikTok trends, best practices, and emerging platform features, leveraging these insights to refine strategies and content.
• Performance Analysis: Track and analyze key performance metrics to assess campaign success, adjusting strategies to improve ROI and achieve client KPIs.
• Client Collaboration: Work closely with account management teams to understand goals, ensure alignment with brand identity, and report on campaign performance and outcomes.

Qualifications

• Strong understanding of TikTok’s algorithms, trends, and content formats.
• Demonstrated expertise in creative storytelling, video editing basics, and copywriting specific to TikTok.
• Proficient in analytics tools and performance tracking, with the ability to derive actionable insights.
• Strong communication, negotiation, and project management skills.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proactive, with a strong sense of initiative and leadership.
• Creative thinker with an eye for emerging trends and engagement strategies.
• Highly organized, with the ability to juggle multiple projects and deadlines.
• Results-driven, with a strong focus on achieving client ROI and engagement goals.
• Must be amenable to work onsite / WFH (Hybrid set-up in BGC)

Experience

• Minimum of 3 years in a social media or digital content role, with at least 1-2 years specializing in TikTok content for brands.
• Proven experience in an agency setting, preferably managing a team and working directly with clients across various industries.
• Experience with affiliate marketing and influencer outreach is essential.