Creative Director  

Responsibilities

Visionary Leadership:
• Provide visionary direction, strategy, and guidance in creative design that transcends
traditional boundaries, resulting in products that profoundly connect with people and
achieve business objectives.
• Oversee an inclusive design process, ensuring the final product aligns seamlessly with project goals and brand identity.

Client Engagement
• Understand clients' business and needs, representing Cultivate’s values in all interactions.
• Ensure creative design work aligns with the client's vision and objectives.
Inclusive Design
• Create inclusive designs that prioritize accessibility, meaning, and user experience,
considering the diverse needs, behaviors, preferences, and unique perspectives of users
throughout the design process.

Conceptualization
• Generate groundbreaking and original ideas, translating abstract and/or complex concepts
into accessible, meaningful narratives and designs that effectively communicate messages in
visual and written forms.

Brand Identity
• Develop a compelling visual identity for a brand (if creating new) or align with an existing visual identity, ensuring all design elements resonate with the brand's values, message, and personality.
• Craft compelling and creative written content that aligns with the brand's voice, resonates with the target audience, and communicates the desired message.
• Use and align with our existing Brand Book as guide, with opportunity and expectation to help shape and evolve over time.

Design Expertise
• Create visually appealing and effective designs using typography, language, copywriting,
imagery, illustration, color, and layout to convey specific messages or concepts.
• Produce compelling content across various multimedia platforms and mediums, integrating
graphic design, animation, video, and other elements.

Project Management
• Take full responsibility for creative design projects from inception to completion, including
project planning, management, organization, and on-time delivery.
• Work within project timelines.
• Integrate enabling tools and technologies (e.g., generative AI) across the project lifecycle for
efficient and effective project execution.

Example Initiatives This Person Would Lead Could Include
• Develop a marketing campaign for a new employee community launch
• Create a brand for a leadership development program we are building for a client
• Create a proposal deck for a prospective client in partnership with our professional services
team
• Redesign our website

• With at least 8 years of proven experience as a Creative Director or in a similar leadership role; startup experience is desired.
• Strong portfolio demonstrating creative and impactful creative design work.
• In-depth knowledge of human-centered design principles, multimedia platforms, and emerging design technologies.
• Excellent communication and interpersonal skills, with the ability to understand and represent client needs.
• Familiarity with talent development or related industries is a plus.