Retail Marketing Executive  

Job Summary
The role involves managing in-store marketing materials, including their design, deployment, and maintenance, while ensuring compliance with brand standards and company policies. It requires collaboration with frontliners, suppliers, and agencies to execute growth-driving campaigns through strong, relevant, and visually appealing stores and point of sale touchpoints.

Essential Duties and Responsibilities

• Assist in creating plans for in-store marketing materials that are aligned with the overall marketing strategy and key campaigns.
• Work with cross-functional partners (team members, category management, Creatives, frontlines) to develop strategies that improve customer engagement through retail merchandising.
• Manage and deploy in-store marketing materials, including signage and displays, in collaboration with frontliners and agencies.
• Ensure timely delivery and maintain inventory levels of marketing materials, coordinating with suppliers as needed.
• Conduct audits to ensure marketing materials comply with brand standards and company policies.
• Analyze in-store campaign performance, provide feedback for improvement, and prepare reports for senior management.
• Train frontliners on proper installation and maintenance of marketing materials.
• Manage the budget for in-store marketing activities.
• Monitor industry trends and competitor activities to inform and optimize marketing strategies.

• Bachelor's degree in Marketing, Sales, or a related field.
• Previous experience of at least 2 years in retail marketing or a similar role.
• Proficiency in using marketing software and tools.
• Strong time management skills, with attention to detail and accuracy.
• Excellent communication and interpersonal abilities, with the ability to collaborate with different teams.
• Creative thinker with problem-solving skills.