Lacoste

The LACOSTE brand, a symbol of casual elegance, was created in 1933 by the famous French tennis champion, Rene Lacoste, when he launched the industrial production of the iconic jersey petit-pique polo marked with a crocodile, the LACOSTE L1212. It was the first time a brand logo was displayed on the outside of a garment. Today, LACOSTE offers a unique and original universe for men, women and children: clothing, leathergoods, perfume, shoes, eyeglasses, watches, costume jewelry and home textiles.