Paid Media Specialist  

Here at M2.0 Communications, we are storytellers who believe that there’s always more than one way to tell a story. We are focused on telling meaningful data-driven narratives alongside building the best communications team in the Philippines. Our differentiation lies in the robust support offered by our different service units, as well as our knowledge and experience in stakeholder management, technology, and business PR.

Is the role right for you?

As a Paid Media Specialist, you will be responsible for planning, launching, and optimizing paid advertising campaigns across search, social, display, and other digital channels.

What are your responsibilities?

• Conducting in-depth research and analysis to identify the most promising paid media opportunities and audience segments
• Developing comprehensive paid media strategies and campaign plans to achieve client goals
• Setting up and managing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, and other platforms
• Continuously monitoring campaign performance, making data-driven optimizations to improve results
• Collaborating with the broader marketing team to ensure paid media is integrated with other digital channels
• Generating detailed reporting and presenting insights to client.
• Staying up-to-date with the latest trends, best practices, and platform updates in the paid media landscape

Is the role right for you?

• Bachelor's degree in marketing, advertising, digital media, or a related field
• 2-3 years of experience in paid media marketing, with a track record of driving strong campaign results.
• Proficient in setting up, managing, and optimizing paid advertising campaigns across major platforms (Google Ads, Meta Ads, LinkedIn Ads, and other platforms)
• Strong analytical and data interpretation skills, with the ability to derive actionable insights
• Excellent communication and presentation skills to interact with clients
• Creative problem-solving abilities and a data-driven, testing-oriented mindset
• Knowledge of web analytics, audience targeting, and conversion rate optimization.