SEO Off Page Strategist  

We are looking for an experienced Link Builder / SEO Off-Page Strategist responsible for developing and executing effective link-building strategies to improve our search engine rankings and drive organic traffic. The ideal candidate will have a proven track record in SEO, with a specific focus on off-page optimization, and will be passionate about staying up-to-date with the latest industry trends and best practices.

Key Responsibilities

Develop and Execute Link-Building Strategies:

• Create and implement effective link-building campaigns to improve domain authority and search engine rankings.
• Identify and reach out to high-quality websites for link placement opportunities.
• Utilize various link-building techniques, including guest posting, broken link building, and outreach.

Content Collaboration:

• Work closely with the content team to develop link-worthy content.
• Collaborate with influencers, bloggers, and industry experts to promote content and secure backlinks.

Competitor Analysis:

• Conduct thorough competitor analysis to identify link-building opportunities.
• Analyze and monitor competitors' backlink profiles and strategies.

Backlink Profile Management:

• Monitor and manage the backlink profile using tools like Ahrefs, SEMrush, or Moz.
• Identify and disavow harmful or toxic backlinks (if necessary).

Reporting and Analysis:

• Track and report on key SEO metrics, including domain authority, referral traffic, and backlink growth.
• Provide regular updates and reports to the management team on link-building activities and results.

Qualifications and Skills

• At least 1 year experience as a Link Builder, SEO Off-Page Strategist, or similar role.
• Experience in creating content for PR is a plus.
• In-depth knowledge of link-building techniques and best practices.
• Familiarity with SEO tools such as Ahrefs, SE Ranking, Moz, etc.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Excellent communication and outreach skills.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Knowledge of Google’s guidelines and best practices for link building.
• Experience with content marketing and collaboration with content teams.

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 1 year of Experience in a similar industry or niche.
• Knowledge of other SEO aspects, including on-page SEO and technical SEO.