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Content Specialist
Propelrr
- Makati, Philippines3F DMCI Homes Corporate Office, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Posted 13 days ago and deadline of application is on 30 Sep
Recruiter was hiring 4 hours ago
2024-08-30T03:44:56.307779+00:002024-09-30T16:00:00+00:00Job Description
Propelrr is looking for a content specialist who has a knack for creating value-driven content geared toward boosting online presence, relevance, and sales for a diverse clientele.
More than just an individual performer, we need a proactive and collaborative team player who is open to exploring innovative ways to produce outstanding content competitors dreamed they had and customers wished they found out sooner.
- Understand the client’s nature of business, business objectives and their target market.
- Research the client’s target audience to identify user needs, personas, scenarios and other key insights to develop appropriate content strategy and content ideas that resonates
- Perform competitor research, content inventory audit, gap analysis for existing content to create a comprehensive plan for future content.
- Develop editorial strategy based on client’s brand guidelines - voice, style, themes, messages and concept development.
- Oversee content production to ensure that approved content strategy is implemented and delivered accordingly.
- Perform quality assurance on content output to ensure that they are aligned with the client’s brand guidelines and SEO writing best practices.
- Identify appropriate channels for content distribution and promotion.
- Monitor and evaluate content effectiveness using different analytics platform and tools.
- Open to test and experiment on different types of content ideas, styles, and formats that will perform best for the brand and achieve the brand’s business objectives.
Minimum Qualifications
- Candidates must possess at least a Bachelor’s/College Degree in Marketing, Journalism, Mass Communication, Communication Arts, or equivalent
- Preferably with a minimum experience of 2 years in a digital marketing company.
Required Skills
- Idea generator and problem solver with excellent communication and organizational skills.
- Great analytical ability to understand key business objectives and user insights.
- Able to clearly communicate a brand’s story through appropriate content based on the brand’s audience.
- Able to generate appropriate action steps that will create a positive impact on website performance and overall digital marketing performance of the brand
- Creative and process-oriented topic creation and ideation.
- Proficient On-Page SEO and SEO writing best practices (Meta Data Writing, Interlinking, and Content Optimizations)
Perks and Benefits
Paid Vacation Leave
Paid Sick Leave
Medical / Health Insurance
Maternity & Paternity Leave
Paid Holidays
Other
- Professional development and career growth opportunities.
- 2 days RTO (Tuesday and Wednesday)
Jobs Summary
- Job Level
- Entry Level / Junior, Apprentice
- Job Category
- Writing and Content
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Often
- Office Address
- 3F DMCI Homes Corporate Office
- Industry
- Digital Marketing and Tech Innovation Services
- Vacancy
- 1 opening
- Website
- https://www.propelrr.com/
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