Brand Marketing Coordinator  

Job Specifications

a. Education: Preferably College Graduate

b. Work Experience: Must have at least 1 Year Experience in Marketing

c. Training / Technical Skills

• Decision Making: Capability to analyze data, consider alternatives and assess their impact on current and potential problems
• Organizational: able to plan, delegate, organize, direct and control
• Initiative & Analytical Ability: Capacity to anticipate opportunities for the brand and develop plans and strategies accordingly
• Communication: Has above average oral and written communication skills; facility to listen actively and speak clearly

Working Environment

1. 1. 50% office based

1. 1. 50% store rounds and market visit

1. 1. Attends occasional events outside Metro Manila

Job Summary

Responsible for ensuring the successful execution of all in-store merchandising, digital marketing & grassroots initiatives for the QHC portfolio of distributed brands and private label brands.

Specific Tasks & Responsibilities

• Coordinate and execute in-store, grassroots and digital marketing initiatives to effectively communicate the brands’ strategic positioning to its target market
• Collaborate with event organizers, media partners, sponsors, vendors, ambassadors/endorsers and other stakeholders to achieve marketing objectives
• Manage the involvement of key influencers and celebrities participating in events & sponsored activities
• Monitor the progress of all projects and collaborate with other internal groups and external partners to accomplish objectives on schedule and within budget
• Optimize and administer the marketing budget allocated for below-the-line initiatives
• Ensure the effective execution of promotional activities, public relations efforts, advertising campaigns and digital marketing initiatives within the target timelines
• Conduct and accomplish post-promotion and post-event reports / analysis
• Execute sponsorship contract and event agreement terms
• Monitor and record brand ambassadors / endorsers media exposure / mileage
• Oversee the creative development of marketing materials to ensure consistent messaging
• Collaborate with the digital marketing team to ensure that brand campaigns, promotions and other digital efforts are posted on time and that cost are within budget
• Establish and cultivate relations with key industry media

Key Results Areas

• Coordinate and execute in-store, grassroots and digital marketing efforts to increase brand awareness

• Maintain brand identity and consistent messaging across all distribution channels

• Develop promotional opportunities and oversee implementation
• Accomplish post implementation reports

• Foster teamwork, creativity, commitment, integrity and passion in parallel with QHC’s mission to develop extraordinary champions

Key Performance Indicators

• Increase in sales, market share, brand awareness and brand equity
• Consistent in-store product & visual merchandising across all distribution channels
• Timely execution and delivery of all brand marketing requirements
• Increase Media mileage