Digital Content Strategist  

Main Duties & Responsibilities

Proactively part takes in setting Digital Content strategies using all necessary tools

• Websites
• Social Media
• Email
• Blog
• Short Messaging (Whatsapp)

Develops unique briefs and strategies and builds upon current strategies within the Digital Arena to meet/exceed the V’S objectives

• Writes effective communication briefs, ensuring that creative and media are effectively integrated
• Assist in developing style/content guides
• Writes effective and custom copies for various digital platform of The V
• Ensures content for online publication is proofread prior release

Manages research studies that yield rich insights into consumer online behavior

• Understand all of the digital touch points that the The V’s audience interacts with every day
• Identify opportunities for The V to use digital technology to enhance its overall marketing mix

Analyzes online traffic metrics and suggest solutions boost online presence

• Monitors SEO/SEM, promo, and campaign performance metrics to forecast trends
• Conduct keyword and SEO research to understand audience needs
• Recommends and improve online content base on results-driven from the analytics report

Prepares, present and monitor on a weekly and monthly basis all online analytics to gauge the effectiveness of materials on every platform

• Effectively communicate complex and technical information in an understandable manner
• Ensures that analytic results are taken seriously to further improve the various digital channels of The V
• Explores and recommends other measuring tools that can effectively gauge the success of creative and marketing outputs on all of The V’s digital channels
• Submits a monthly report to MarComm’s Head of Department with recommendations to better the communication, marketing, reach, and strategy across The V’s digital platforms

Stays current with the Digital trends and practices

• Makes sure that The V stays on top of emerging trends on the digital space
• Research services and current strategies to identify new opportunities
• Closely follow trends related to how consumers are accessing information

Performs other duties that may be assigned

• Candidate must possess at least Bachelor's/College Degree in Mass Communications, Marketing or equivalent.
• Required language(s): English
• Preferably Supervisor/5 Yrs & Up Experienced Employee
• At least 3 years of creatives, media/digital marketing, advertising and social platform strategy development work experience.
• Results oriented and able to work under pressure and tight deadlines.
• Excellent written and oral communication skills.
• Excellent organizational and interpersonal skills.
• Strong analytical skills, including ability to indentify and quantify financial impact of opportunities with limited data.
• Willing to work in Ortigas Center, Pasig City