Business Development Officer  

• Conduct Annual Internal Market Research among enrolled CIIT Students in SHS and College to identify and improve consumer behavior and improve strategies on how best to reach and communicate to our target market
• Conduct Annual External Market Research among competitors and benchmark institutions on best practices in marketing, communications and Student Applicant experience as well as understand upcoming trends for future SHS and college programs

• Ensure the mastery of the different courses offered by CIIT
• Execute effective marketing initiatives that drive brand awareness, trial, and distribution across marketing campaigns, promotions, and sales
• Build relationships with schools, school officials, students orgs, , that can help identify students who are highly interested in the programs of CIIT
• Create strategies to allow CIIT to directly communicate with interest Student Applicants through the various Lead Channels
• Learn how to create ads and analyze Google
• Identify, develop, and implement innovative marketing strategies that leverage constant and emerging trends to reach target audiences and goals

• Efficient and effective assistance to applicants through all platforms
• Search and/or improve existing systems that will be more effective at converting Student Applicants from one stage to the next stage of the Application Funnel and generating reports
• Ensure that every step of the Student Applicant journey is very effective
• Constantly review the content of the website and all marketing collaterals to ensure that materials are properly communicating the programs and services of CIIT in the most effective manner

• Ensure that applicant data and information found in ZOHO is updated real-time
• Analyze and review reports from partner agencies for online marketing efforts
• Improve the necessary systems and technologies being utilized by CIIT to be able to execute the marketing strategies in scale
• Analyze data in CRM to establish strategies that will improve conversion rates from one step of the customer journey to the next step

Graduate of any Bachelor’s Degree with a preference for Business Management, Marketing and Communication graduates

Fresh graduates or applicants with at least a year of experience in a business development role

Has a working knowledge of customer relationship management (CRM) systems

Must possess strong relationship-building and communication skills

Must possess strong data analysis and customer service skills

Must have a knack for innovating processes and a strong inclination to process improvement

Excellent command of the English Language (both written and verbal)

Familiarity and ability to work around Google Workspace is an advantage