Social Media Content Specialist  

The Social Media Content Specialist must have a solid understanding of Social Media algorithms and signals – trends, current events, best practices, penalties, etc. Have extensive knowledge in Social Media metrics (Facebook Insights, IG Insights, Twitter/X Analytics, etc.)

Responsibilities

Planning and Implementation

• Design and implement social media strategies to align with client businesses and goals
• Conceptualize and execute a social media content calendar.
• Create, publish and share engaging content according to schedule (Content and Art cards)

Research and Recommendations

• Oversee and improve client’s Social Media Accounts with actionable recommendations (FB Cover Photo, Profile pic, etc.)
• Must always be up to date with all recent trends and audience preferences

Community Management

• Build relationships with customers, potential customers, industry professionals, and journalists

Audit and Reporting

• Monitors, analyze, and reports the SNS performance numbers: pre-campaign vs. post-campaign

• Must have at least 1 year working experience in SMM or a similar role
• Must possess at least a Bachelor’s/College degree in Communication, or similar
• Must possess excellent communication and reporting skills
• Knowledge in Adobe Photoshop/Canva and video editing is a plus
• Familiarity with SEO and Social Media Ads is a plus