Email Marketing Specialist  

Lead Nurturing and Generation

• Develop strategies to nurture and convert leads through targeted email communications, ensuring campaigns contribute to sales goals.

Campaign Development

• Design and execute effective email marketing campaigns that align with the company’s broader marketing strategy and business goals.

List Management

• Manage, segment, and maintain email lists to ensure targeted messaging, improved engagement, and higher conversion rates.

Performance Analysis

• Monitor and assess the effectiveness of email campaigns using key metrics like open rates, click-through rates, conversion rates, and ROI. Utilize data insights to optimize future campaigns.

A/B Testing

• Perform A/B tests on email components such as subject lines, content, and send times to improve overall campaign performance.

Automation

• Set up and maintain automated workflows to nurture leads, welcome new subscribers, and increase customer loyalty through personalized email experiences.

Compliance

• Ensure all email campaigns adhere to laws and regulations such as CAN-SPAM and GDPR to maintain compliance and protect the company’s reputation.

• High-attention to details
• Excellent organization, time management, communication and coordination skills
• Good written and verbal skills
• Ability to work in a fast-paced environment and to handle projects simultaneously