Copywriter  

About The Role:

The Creative Copywriter is responsible for creating engaging and effective written content that reflects DOKU's brand voice, targets specific audiences, and supports marketing objectives. The role involves developing creative ideas, maintaining consistency in messaging, and delivering impactful content to drive brand awareness, engagement, and conversions.

What Will You Do:

• Create clear, engaging, and creative copy for DOKU’s websites, social media, email campaigns, advertisements, and product descriptions.

• Develop compelling slogans, taglines, and brand messages that align with the company’s tone and goals.

• Collaborate with marketing, product, and design teams to ideate and execute campaigns that achieve business objectives.

• Write scripts for videos, commercials, and promotional materials that effectively communicate DOKU’s value proposition.

• Maintain consistency in tone, style, and messaging across all platforms to reinforce DOKU's brand identity.

• Research industry trends, target audience preferences, and competitor activities to tailor content for maximum impact.

• Optimize copy for digital platforms by incorporating relevant keywords and adhering to SEO best practices.

• Edit and proofread content to ensure grammatical accuracy, clarity, and alignment with brand guidelines.

• Stay updated on emerging content trends and platforms to ensure fresh and innovative approaches in creative work.

• Collaborate with analytics teams to assess content performance and refine strategies based on data insights and feedback.

What we are looking for:

• Responsible for leading the development of complex products or product lines.

• Working closely with cross-functional teams including engineering, design, and marketing.

• Drive the product strategy, ensuring that the products align with business goals and customer needs.

• Strong leadership, collaboration, and strategic thinking, as you will oversee junior Product Owners, prioritize features, and guide the team toward successful delivery.

• Shaping the product direction, optimizing workflows, and achieving product excellence.

• Acts as the bridge between business needs and technical execution, ensuring that the product delivers measurable business outcomes.

Soft Skill Requirements:

• Time management and ability to handle multiple projects under tight deadlines.

• Collaborative mindset for working with cross-functional team.

• Creativity and ability to generate original ideas.

Technical Skill Requirements:

• Strong understanding of different tones and writing styles.

• Proficiency in SEO principles and digital marketing trends.

• Familiarity with content management systems (CMS), SEO tools, and marketing platforms.
• Digital-savvy bilingual writer (Bahasa Indonesia and English) skilled in crafting persuasive, accurate, and detail-oriented copy.