Digital Marketing Associate  

Creative Content Development

• Photography & Videography: Capture and edit high-quality photos and videos for marketing materials, ads, and social media.
• Content Collaboration and Graphic Design: Work with graphic designers and interns to develop polished, brand-aligned visuals and multimedia. (e.g., social media posts, ads, videos, print material)
• Content Planning: Collaborate with Marketing Associate for content calendar to plan, organize, and align creative output with marketing campaigns and business objectives.
• Review & Quality Assurance: Ensure consistency with brand guidelines across creative output. Provide guidance and feedback to interns and graphic designers, ensuring the creative output meets marketing goals.

Paid Advertising Management

• Campaign Execution: Plan, launch, and manage paid advertising campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn) with a focus on campaigns targeting patients, and aesthetic doctors and dermatology clinics.
• Ad Creation: Develop compelling ad assets with input from the design team, blending visuals and effective messaging.
• Performance Optimization: Monitor ad performance, analyze results, and adjust campaigns to maximize ROI.
• Targeting & Testing: Define audiences, implement A/B tests, and refine strategies for better engagement.
• Budget Management: Allocate and manage ad budgets to ensure cost-efficient results.

• Photography & Videography: Proficiency in capturing and editing photos and videos for marketing use.
• Graphic Design and Video Editing: Strong proficiency in Adobe Creative Suite, (Photoshop, Illustrator, InDesign, Premiere) and Canva with a solid understanding of typography, layout design, and visual storytelling.
• Paid Advertising: Some damiliarity with setting up and optimizing campaigns on Google Ads, Facebook, and Instagram.
• Project Management: Strong organizational skills to handle multiple campaigns and deadlines.
• Communication: Ability to collaborate with teams and provide clear feedback.
• Adaptability: Comfortable switching between creative and analytical tasks.