Ecommerce Analytics Engineer  

Leaf is a tech company that provides end-to-end performance marketing and data strategy services for ambitious eCommerce businesses, empowering them to drive profitable and sustainable revenues and brand growth from paid digital marketing. From start-ups and scale-ups to enterprise retailers selling to millions of customers all over the globe, our technology and services are designed to enable us and our clients to make smarter decisions and drive material efficiencies across paid marketing operations. By putting our technology at the very core of service delivery, we are redefining the marketing agency model of the 21st century. We’re building a global team of industry-leading specialists to deliver unrivalled results and an unprecedented service experience.

Fast-forward to today and digital marketing has become the realm of software engineers and data scientists. We are the people building that realm. We solve complex digital marketing challenges for our clients - combining years of data marketing expertise with proprietary marketing technology, to help sustainably scale customer acquisition and retention.

Our employees are at the absolute core of our business. We employ people who are comfortable proposing and driving change. We don’t believe in a top-down approach to management, and we are transparent and open on all areas of business performance. We empower our people to identify opportunities for business growth and issues that might hinder our performance and enable them to ‘explore and solve’. We don’t dictate, we provide a platform for autonomy, accountability, and the freedom to learn, grow and cultivate your own role.

About this job 📌

We are looking for a Senior E-commerce Analytics Manager with deep expertise in Google Analytics 4 (GA4) to revolutionise our data-driven decision making.

Besides the minimum qualifications

Nice to Have 🍒

Implementation of Consent Mode v2 for privacy-compliant e-commerce tracking

Configuration of server-side tagging for enhanced data accuracy

Experience with measurement protocol for order refunds and backend events

You should apply if ✅

You're excited about owning the GA4 analytics strategy for several growing e-commerce businesses!

You have deep experience with GA4's e-commerce capabilities, including product-scoped custom dimensions and enhanced e-commerce tracking

You have a data-driven mindset and love finding insights in complex datasets

You're proactive about identifying tracking gaps and implementing solutions

You enjoy collaborating with product and marketing teams to improve measurement strategies

You're comfortable explaining complex analytics concepts to non-technical stakeholders

You thrive in an environment where requirements evolve quickly

What we offer you 🍦

Completely remote working. No asking you to come into the office.

Flexible hours

Join a team of experienced engineers and data savvy professionals

Opportunity to work with cutting-edge analytics tools and methodologies

Competitive salary that adjusts to your country's cost of living and your career experience.

33 day paid time off, as well as a company-wide office closure at the end of the year

Our recruitment process

Pre-Application Meeting: We want to meet you and for you to meet us. Before diving into technical details, it's good to know what drives you as an analytics professional. This meeting usually takes anywhere from 15 to 30 minutes.

Analytics Case Study: We'll provide you with a real-world e-commerce analytics scenario to solve, followed by a 30-minute discussion with our Analytics Lead about your approach.

Product: You'll meet with the CTO to discuss how analytics drives business decisions and how you've worked with stakeholders in similar environments.

** AttentionThis position is for Indonesia only**
We are looking for a Senior E-commerce Analytics Manager with deep expertise in Google Analytics 4 (GA4) to revolutionise our data-driven decision making.

⭐ Two Critical Requirements:

Minimum 3 years of hands-on experience with Google Analytics 4 (GA4)

Proven experience working with e-commerce brands, specifically implementing and managing GA4 e-commerce tracking

Core Technical Requirements:

Experience with GA4's Merchandise Analytics, including product list performance analysis and shopping behaviour funnels

Proven track record implementing and analysing product-scoped custom dimensions (e.g., product variants, collections, vendors)

Experience setting up cross-domain measurement for multi-brand e-commerce ecosystems

Deep understanding of GA4's predictive metrics for e-commerce (purchase probability, churn probability)

Hands-on experience with GA4's Explorations for complex e-commerce analysis:

Funnel exploration for checkout flow optimisation

Path exploration for shopping behaviour analysis

User journey to purchase analysis

Segment overlap for cohort analysis

E-commerce Measurement Expertise:

Experience with item-scoped custom parameters for advanced product analysis

Implementation of enhanced measurement for video engagement with product content

Setup and analysis of promotion measurement (internal promotions, coupon tracking)

Configuration of item_list tracking for collection/category performance

Experience with cart-level custom dimensions (cart value tiers, discount levels)

Implementation of user-scoped custom dimensions for customer segmentation (VIP tiers, customer lifecycle stages)