Paid Media Specialist  

As a Paid Media Specialist, you will be responsible for planning, launching, and optimizing paid advertising campaigns across search, social, display, and other digital channels.

Your primary duties will include:

• Conducting in-depth research and analysis to identify the most promising paid media opportunities and audience segments
• Developing comprehensive paid media strategies and campaign plans to achieve client goals
• Setting up and managing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, and other platforms
• Continuously monitoring campaign performance, making data-driven optimizations to improve results
• Collaborating with the broader marketing team to ensure paid media is integrated with other digital channels
• Generating detailed reporting and presenting insights to client.
• Staying up-to-date with the latest trends, best practices, and platform updates in the paid media landscape

Qualifications:

• Bachelor's degree in marketing, advertising, digital media, or a related field
• 2-3 years of experience in paid media marketing, with a track record of driving strong campaign results
• Proficient in setting up, managing, and optimizing paid advertising campaigns across major platforms (Google Ads, Meta Ads, LinkedIn Ads, and other platforms)
• Strong analytical and data interpretation skills, with the ability to derive actionable insights
• Excellent communication and presentation skills to interact with clients
• Creative problem-solving abilities and a data-driven, testing-oriented mindset
• Knowledge of web analytics, audience targeting, and conversion rate optimization