Search Engine Optimization (SEO) Specialist  

Is the role right for you?

We are seeking a dynamic Search Engine Optimization Specialist to join our team. The ideal candidate will have a pulse on marketing principles and trends, along with a keen understanding of current SEO strategies. The role requires versatility in tone and voice, adapting seamlessly to various brands and industries. This individual will collaborate within a team environment while bringing their unique contributions to the table. Additionally, a fundamental grasp of content marketing goals is essential, coupled with a strong drive to continually learn and grow. Experience with genAI is a significant advantage.

What are your responsibilities?

• Conduct website audits and competitor benchmarking
• Conduct keyword research to identify opportunities for organic traffic growth.
• Optimize our website content including blog posts, landing pages, and product pages for search engines and users alike.
• Provide detailed recommendations to improve overall campaign performance and the user journey. You will arrive at these through executing tests, collecting, and analyzing data, and identifying insights and trends.
• Evaluate and implement on-page SEO strategies for our website. Identify and fix technical SEO errors
• Track keyword rankings and traffic coming from organic search and develop optimization strategies
• Work closely with our content, BD/Growth, and marketing teams to ensure SEO best practices are integrated into all aspects of our digital presence.
• Perform link-building strategies to help build the domain authority of our website.
• Stay ahead of the curve by keeping up with the latest SEO trends, algorithm changes, and best practices.

Is the role right for you?

• Bachelor’s degree in Marketing, English, Journalism, Communications, or related field.
• Proven experience as Search Engine Optimization Specialist or any similar roles.
• In-depth understanding of SEO best practices, including keyword research and on-page optimization.
• Knowledge in content writing is a plus.
• Strong grasp of content marketing principles and objectives.
• Ability to adapt quickly to team dynamics while bringing fresh perspectives and ideas.
• Eagerness to continuously learn and stay updated on industry trends and innovations.
• Collaborative mindset with a commitment to team goals and objectives.
• Experience with GenAI is highly desirable.