SEO Lead  

Responsibilities:

Areas of Focus

Content Optimization for Google Discovery:

- Our target audience actively seeks knowledge online.

- Optimize content for Google Discover visibility to boost organic reach and generate targeted leads.

Early Adopter Programs:

- An exclusive pre-launch program for a limited number of users, to generate valuable feedback and build strong relationships with early adopters.

Focus on Building Trust:

- Transparency and authenticity are key. We’ll be upfront and build Salina in public, highlight our commitment to user-centric development, and showcase early customer successes to build trust and attract early adopters.

SEO and Search Engine Optimization:

- Conduct keyword research with a focus on terms related to AI adoption, professional development, and overcoming ambiguity in technology startups.

- Optimize content for middle-of-funnel keywords first, targeting professionals already interested in solving specific problems your AI SaaS addresses.

- Develop informative, concise content that speaks directly to your target audience's pain points and demonstrates the value proposition of your AI solution.

- Ensure seamless website experience for busy professionals, prioritizing quick loading times, clear CTAs, and intuitive navigation.

- Monitor SEO performance on key channels like Twitter, LinkedIn, and email campaigns to gauge search visibility and engagement.

Collaboration and Participation:

- Work closely with the content marketing team to ensure SEO best practices are integrated into all content formats (blog posts, newsletters, social media).

- Contribute actively to community building initiatives, sharing valuable insights and participating in relevant discussions across online platforms.

- Partner with marketing operations to set achievable SEO and growth hacking goals, track key metrics, and report on progress.

- Support social media marketing efforts by providing SEO insights and content recommendations for optimized organic reach.

Team Growth Hacking and Experimentation Initiatives

- Craft content-driven referral programs and incentivize sharing articles, newsletters, and social media posts among target audiences.

- Partner with relevant LinkedIn and YouTube influencers with established communities based on trust and integrity.

- Experiment with organic community building efforts, engaging actively in online forums and groups frequented by your target audience.

- Analyze user behavior data from newsletter sign-ups, blog comments, and social media interactions to refine messaging and identify conversion opportunities.

- A/B test different email formats, subject lines, and landing page elements to optimize conversion rates for high-intent leads.

- Stay updated on AI-powered marketing tools and trends, exploring their potential in our growth hacking strategies.

- Shortlist SEO and data analytics tools to streamline your work and provide deeper insights into user behavior.

- Suggest learning and development opportunities that you want to get involved with to provide you with training opportunities and participation in relevant conferences or online courses.

Minimum Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Business, or related field.
• 2-3 years of proven experience as an SEO Lead or in a similar digital marketing role.
• Strong understanding of SEO best practices, including on-page and off-page optimization, keyword research, technical SEO, and link building strategies.
• Experience with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).
• Solid understanding of content marketing strategies, user experience (UX), and conversion optimization.
• Demonstrated ability to create and execute successful SEO strategies that drive organic growth and improve search engine rankings.
• Expertise in analyzing and reporting SEO performance and providing actionable insights for optimization.
• Familiarity with HTML, CSS, and basic website development concepts (e.g., CMS platforms such as WordPress).
• Strong leadership skills with the ability to manage, mentor, and motivate a team of SEO specialists and digital marketers.
• Excellent communication skills and the ability to collaborate across departments (Content, Product, Development, etc.).
• Strong analytical mindset with a data-driven approach to decision-making.
• Ability to stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• A passion for digital marketing, innovation, and a proactive approach to problem-solving.
• Experience with GenAI and AI-driven SEO tools is highly desirable.