Reports Analyst  

M2.0 Communications, Inc. is seeking a detail-oriented and analytical Reports Analyst to join
our team. The ideal candidate will play a vital role in tracking, analyzing, and interpreting media
data to provide actionable insights that help our clients understand their media presence and
campaign performance. This position requires a strong understanding of data analysis,
excellent communication skills, and the ability to collaborate with internal teams and media
monitoring partners.

Core Responsibilities:

Media Monitoring & Tracking:

• Track news releases, broadcast coverage, and social media mentions daily or according to scheduled deadlines using media intelligence and social listening tools.
• Summarize client stories and mentions and assess their sentiment (positive, negative, or neutral) to gauge their impact on the client’s reputation.

Data Analysis & Insights:

• Identify, analyze, and interpret trends and patterns in complex media data sets to generate actionable insights.
• Interpret multiple media data sets and translate findings into clear, visualized reports in slide format.
• Collaborate with media monitoring partners to refine and develop tools for more effective research and analysis.

Reporting & Presentation:

• Prepare and deliver high-quality reports that provide clients with a comprehensive overview of their media presence and campaign performance.
• Confidently present data-driven insights and recommendations to clients in meetings or presentations.
• Continuously develop and enhance reporting methodologies to align with client needs and industry best practices.

Collaboration & Innovation:

• Work closely with internal teams to ensure alignment on client objectives and deliverables.
• Proactively propose new tools, techniques, or strategies to improve research, analysis, and reporting processes.

Minimum Qualifications:

• Bachelor’s degree from a college or university, or an equivalent combination of education and experience.
• Strong awareness of social, political, and cultural issues that may influence media trends.
• Keen attention to detail and high levels of accuracy in data interpretation and reporting.
• Enjoys working collaboratively in a team-oriented environment.

Required Skills and Competencies:

• Excellent written and verbal communication skills, with the ability to convey complex
• information clearly and effectively.
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint) and Google
• Workspace tools (Sheets, Slides).
• Strong research skills to identify, analyze, and interpret large or complex data sets.
• Creativity in designing visually appealing and insightful reports.
• Confidence in delivering presentations and communicating findings to clients and
• stakeholders.

Additional Preferred Skills:

• Experience with media intelligence and social listening tools (e.g., Meltwater, Media Meter, or similar platforms).
• Knowledge of public relations, marketing, or communications strategies is an advantage.
• Ability to manage multiple projects and meet tight deadlines.