Public Relations Officer III  

Tasks:

• Develops and implements strategic creative plans and tactics that promote Nayong Pilipino’s events, upcoming attractions, and additional assignments
• Builds strong relationships with the media and key strategic audiences and work with them on coverage opportunities to promote Nayong Pilipino
• Develops press releases, talking points, blogs, social media posts and other written content.
• Assists with planning, logistics and implementation of yearly publicity plans and tactics
• Serves as liaison with internal partners ensuring all stakeholders are up-to-speed on appropriate publicity efforts.
• Plans and produces photo & video shoots, blog content, YouTube content and other written content.
• Tracks spending against individual tactics, ensuring projects are delivered on time and at or under budget.

FUNCTIONAL COMPETENCIES

Technical competencies

• Evaluates the relevance of sources and the means of gathering information
• Plans communications strategies and identifies and utilizes appropriate media to communicate the Nayong Pilipino brand
• Communicates ideas clearly with members of the media and maintains a good working relationship with them
• Creates content for press releases, blogs, and social media campaigns
• Builds and sustains the NPF brand through planned publicity campaigns
• Coordinates all public relations activities
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis
• Has mastery of basic MS programs as well as a working knowledge of Photoshop and graphics/video editing software.

Detail Orientation

• Reviews and checks the accuracy of information. Provides immediate feedback to on revisions needed
• Develops and uses systems to organize and track progress of work

Communication

• Uses appropriate and context-sensitive communication mechanisms, varying the language, tone, content and style to influence diverse stakeholders
• Presents ideas, opinions and reports in a large group in a confident and enthusiastic manner
• Creates convincing, complex, and articulate written documents
• Breaks down barriers to effective communication within and outside the organization
• Responds articulately with finesse to unrehearsed comments and questions being posed by audience

Teamwork

• Demonstrates reliability and uses this to build credibility with team members, partners or stakeholders to negotiate outcomes
• Builds strong alliance with stakeholders to gain their rapport, trust and confidence

CORE COMPETENCIES

National pride

• Articulates the role of Nayong Pilipino in promoting Philippine tourism to various audiences
• Explains in detail the significance of the various performances and exhibits in Philippine culture/history
• Considers cultural nuances when creating plans and projects
• Effectively articulates the vision of Nayong Pilipino to various audiences

Client Orientation

• Uses client feedback and benchmarks best practices to continuously improve service delivery

Creativity

• Demonstrates the ability to think ‘outside the box’ by coming up with innovative ideas and methods of doing things

Integrity

• Articulates and supports the vision, mission, values, objectives and purposes of Nayong Pilipino. Coaches other to adhere to NPF policies
• Builds trust through professionalism by using appropriate language in all interactions

• Bachelor's Degree
• 2-years of relevant experience
• 8-hours of relevant training
• Career Service (Professional) Second Level Eligibility