What is a Copywriter?
A copywriter has the responsibility to write compelling marketing and promotional materials for a wide variety of products and services. The skills of a copywriter are essential for packaging, product labels, brochures, blog posts and email copy. Additionally, copywriters help define the voice of a brand and ensure that all copy is consistent with that voice from writing, editing, and reviewing material.
Generally, copywriters have a Bachelor's degree in English Literature, Journalism, Marketing, or Communication. A copywriter can work in print, television, radio, and online. Copywriters are required to have a strong portfolio of work to present at interviews, tend to be collaborative and passionate, and are most comfortable working in a fast-paced environment.
Job Overview
[Company name] is a company engaged in [company field] looking for a copywriter. The copywriter you are looking for is someone who is capable and experienced in writing marketing and promotional materials for a wide variety of products and services.
Responsibilities and Duties
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Write copy for a variety of media including social, print, video and online
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Edit and proofread work to ensure high editorial standards are met across all content outputs
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Collaborate to create advertising, product, marketing and legal materials to assess project needs and assist with message delivery
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Improve brand consistency across all corporate communications
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Develop and apply brand guidelines
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Stay abreast of trends and competitors in the editorial sphere
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See projects through the entire creative lifestyle, from inception to implementation
Minimum Qualifications
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Have a Bachelor's Degree in English Literature, Journalism, Marketing or Communication
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Have 3-5 years of experience in content marketing or copywriting, preferably with an agency
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Have knowledge of Microsoft Office Applications
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Have strong creative thinking skills and the ability to think conceptually
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Comfortable working independently with little direction under tight deadlines
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Have excellent writing, editing and proofreading skills with a diligent eye for detail, language, flow and grammar
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Have a proven ability to demonstrate brand voice
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Strong attention to detail
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Have a good portfolio
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