What is a Digital Marketing?
Digital marketing is someone who is in charge of marketing the company's products or services using various digital (online) channels. A digital marketer designs strategies to achieve the objectives of awareness, traffic, conversion, and retention of target consumers. A digital marketer usually focuses on social media campaigns, from planning to evaluation.
A digital marketer needs to understand who the target consumers of the products they market are and what the best digital strategy can be for them. Digital marketers must understand the systematics of social media ads, Google ads, and SEO. Not only good at creating digital marketing messages/content, a digital marketer must also be able to evaluate the strategies that have been implemented with certain metrics to find out what needs to be developed again.
Job Overview
[Company name] is a company engaged in the [company field] looking for a digital marketer. The digital marketers they are looking for are those who have at least 1 year of similar experience and are familiar with running marketing campaigns on various digital platforms, both organic and paid. Digital marketers will work closely with the marketing, design, and data analyst teams in designing various campaigns.
Responsibilities and Duties
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Copy content and upload it for company social media.
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Running paid campaigns on various social media platforms and Google.
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Planning and budgeting for digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
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Work closely with the design team to create marketing content.
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Collaborate with data analysts, product teams, and marketing to build audience segmentation, targeting, campaign automation, and set up analytics tools.
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Evaluate all digital strategies that are implemented based on the metrics or KPIs that have been set.
Minimum Qualifications
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Bachelor's degree in marketing, business, or communications.
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Have a similar experience for at least 1 year.
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Strong knowledge of creating and evaluating social media content.
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Familiar with ongoing trends on social media.
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Familiar with Facebook Ads, YouTube Ads, to Google Ads.
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Having knowledge of SEO (keywords) is a plus.
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Having a certificate in the field of digital marketing is a plus.
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