What is a Search Engine Optimization?
SEO analysts provide insight and expertise on search engine optimization (SEO) tactics and strategies and work closely with marketing strategists and content specialists to develop marketing campaigns that will reach and connect with targeted audiences.
SEO analysts collect SEO data such as high-value keywords, build, implement, and oversee SEO tracking and create reports that summarize performance metrics and analytics to guide content and placement decisions ensuring maximum visibility. SEO analysts typically have a bachelor's degree in computer science, marketing or SEO or equivalent experience and in-depth experience in compiling and analyzing SEO data. Proficiency with search engine programs, Google Analytics, content management software, Javascript, and algorithm design is required.
Job Overview
[Company name] is a company engaged in the [company field] looking for a Search Engine Optimization (SEO). Search Engine Optimization (SEO) people are those who have depth in compiling and analyzing SEO data as well as proficiency with search engine programs, Google Analytics, content management software, Javascript, and algorithm design.
Responsibilities and Duties
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Prepare and present materials/findings both internally and externally for marketing focus/channels.
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Provide regular reporting and updates on performance to clients.
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Execute against partner marketing plans to deliver results that exceed defined goals.
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Provides insights that facilitate the development of plans for partner promotion.
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Partner with the content team and provide recommendations for organic SEO success.
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Work towards organic search growth, optimization and ROI maximization.
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Help identify, analyze/run new and potential products/services, markets and advertising opportunities.
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Guide technical SEO analysts and interpret findings to generate client value.
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Manage internal tools and business processes that optimize the on-premises search experience.
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Plan, develop and implement SEO strategies and successfully achieve organic traffic goals.
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Collaborate closely with the right team to develop high-performance integrated marketing campaigns.
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Follow trends and developments in the search engine and PPC industry.
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Collaborate with the client's technical and marketing teams to implement the proposed recommendations.
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Prepare and conduct keyword research for website content and implementation.
Minimum Qualifications
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Bachelor's Degree in computer science, engineering, or information technology or equivalent experience.
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Fluency in search engines, Google Analytics, content management software, Javascript, and algorithm design.
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Leadership skills to assist with collaboration and goal dissemination.
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Pay close attention to detail during troubleshooting and editing sessions.
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Convenient instructions on the benefits of AdWords, CSS, and AWR services.
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Proficient in HTML and SaaS programming.
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