What is a Social Media Specialist?
Social media specialists are tasked with increasing the exposure of a brand through various social media platforms. His scope of work includes creating content schedules, to designing strategies to creatively convey brand messages to the social media followers of a brand. Apart from attracting new clients, a social media specialist also analyzes data to find the right initiatives to continue to grow the business.
Most companies or organizations are looking for a social media specialist with a bachelor's background in marketing, business, advertising, public relations, and other related fields. Proficiency in the use of Google Analytics and Google Adworks is also required for this position.
Job Overview
[Company name] Is a company engaged in [company field] looking for a social media specialist. The sought-after social media specialists are those who have 1-3 years of experience in the same position. The ideal candidates for our company are those who understand the basic principles of marketing and can work in teams.
Responsibilities and Duties
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Monitor campaign performance to ensure consistency of company branding.
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Facilitating increased brand awareness through various social media platforms.
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Work closely with brands to implement social media strategies every month.
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Ensure the use of language style and terminology that is in accordance with the company's branding.
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Monitor all aspects of interaction between clients and companies on social media to create a positive customer service experience.
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Planning to increase the number of followers on various social media platforms, such as Twitter, Facebook, Pinterest, Youtube, TikTok, and LinkedIn.
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Ensure the development of social media by utilizing various analytical tools, such as Google Analytics, and so on.
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Monitor the creation and implementation of social media calendars including monthly sales targets.
Minimum Qualifications
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Bachelor's degrees in marketing, advertising, public relations, journalism and other related fields.
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3-5 years experience in handling social media.
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Preferably candidates who have Google Analytics professional certification.
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High proficiency in using posting programs on various social media platforms, such as Hootsuite and HubSpot.
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Able to operate various computer programs such as Microsoft Office and Adobe Suites.
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Have a basic understanding of Search Engine Optimization (SEO) and ranking content in search engines.
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Experienced in determining the target audience and attracting their attention by running a special marketing campaign.
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Understand marketing strategies and how to realize marketing concepts by reaching the target market through various content formats and social media platforms.
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