Social Media Strategist  

The digital marketing landscape is now evolving at lightning speed, requiring adaptability and forward-thinking approach. At VS12, we're all about collaboration, creativity, and achieving goals that make a noticeable difference. We're a team of passionate people who love what we do. Here, you'll get to learn from the best, grow your skills, and make a real impact. We've been delivering amazing customer experiences for 26 years, and we're always looking for like-minded professionals who want to hone their expertise.

We’re currently seeking a highly motivated and results-oriented Social Media Strategist who can develop and execute comprehensive social media strategies for the leading real estate website development company in North America and its related brands. It will be the SMS’ top drivers to steadily build brand awareness, drive client engagement, and open avenues for lead generation across multiple social platforms.

Responsibilities:

1. Develop and execute social media strategies

Create and implement engaging content calendars, campaigns, and strategies across key platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok) aligned with brand voice and marketing objectives.

2. Content creation, direction and curation
Develop high-quality, original social media content in collaboration with the marketing team for copy and creative. Curate relevant industry content to share with target audiences.

3. Community management
Monitor follower activity and engage directly with followers, responding to comments and messages, and working on proactive strategies to grow the online community.

4. Social media analytics & reporting
Track key social media metrics, and generate regular reports on social media activity and lead generation. Ability to present data in a visual format and articulate reports to brand stakeholders in cross-department meetings.

5. Collaboration
Collaborate with internal teams (marketing, sales, design) to ensure consistent brand messaging across all channels. Work alongside paid marketing teams to study campaign performance and identify opportunities to boost organic posting efforts. Flexibility to coordinate across timezones when needed for event-centered content.

6. Stay up-to-date
Stay abreast of the latest social media trends, best practices, and platform updates. Monitor competitor activity, serve as the team’s first responder to emerging viral posts, and be a listener to insights gathered from the social media community and the broader industry sphere.

Qualifications:

• Proven experience in social media marketing, with a strong understanding of social media platforms and their unique algorithms and approaches.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills with the ability to analyze data, draw insights, and proactively suggest solutions for process and strategy improvement
• Creative, out-of-the-box thinker, with an innovative mindset and a passion for effective brand communication and all things digital marketing.
• Strong understanding of digital marketing principles, including SEO, content marketing, video marketing, brand ambassadorship, online reputation building, etc.
• Proficiency in social media management tools, reporting tools and task management tools.
• Excellent time-management and organizational skills with the ability to manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Skill in marketing copywriting is preferred. Experience with AI prompt engineering and copy editing is a bonus.
• Simple video editing and multimedia content creation using native apps or editing software is a plus.
• Experience with USA brands, luxury brands, real estate industry, software/tech/digital companies is a plus.