Paid Ads & Digital Marketing Specialist  

About Elbaite:

Elbaite is a leading Australian digital currency exchange, empowering users to trade crypto their way since 2017. We provide a secure and user-friendly platform for both new and experienced traders, featuring personal digital wallets (Crypto Vaults) for added asset protection.

Role Overview:

We are seeking a highly experienced Digital Advertising Specialist to lead our paid advertising strategy. You will be the driving force behind our digital ad campaigns, defining the strategy, and collaborating with our Melbourne-based Marketing Manager and Designer to execute your vision. This is a leadership role with a significant impact on our growth within the competitive cryptocurrency market.

Key Responsibilities:

• Develop and execute a comprehensive digital advertising strategy focused on Meta Ads (Facebook & Instagram), with potential expansion to Reddit and X (Twitter).
• Lead all aspects of Meta Ads campaigns: planning, launch, management, optimisation, and reporting.
• Drive measurable results: achieve key performance indicators (KPIs) including ROAS, CTR, conversion rates, and customer acquisition.
• Utilise advanced analytics: leverage Meta Pixel, Google Analytics, and other tools for data-driven optimisation, A/B testing, and performance analysis.
• Collaborate on ad creative: work with the Marketing Manager and Designer to develop compelling ad copy, visuals, and videos.
• Provide regular performance reports with actionable insights for continuous improvement.
• Stay at the forefront of digital advertising trends, particularly within the fintech/cryptocurrency space.

Join Elbaite and help shape the future of digital finance!

• 5+ years of proven experience leading successful digital advertising campaigns, with a strong emphasis on Meta Ads.
• Expert-level proficiency in Meta Ads Manager: campaign setup, targeting, optimisation, and reporting.
• Experience with Reddit and X (Twitter) Ads is highly desirable.
• Strong analytical skills: experience with Meta Pixel, Google Analytics, and data interpretation.
• Knowledge/experience in fintech, finance, or cryptocurrency is a significant advantage.
• Proven ability to develop and execute data-driven advertising strategies.
• Excellent communication, collaboration, and remote work skills.

Bonus:

• Experience with SEO, Email Marketing, Social Media Strategy.
• Passion for the Cryptocurrency Industry.
• Portfolio of work you can showcase.