Search Engine Marketing (SEM) Specialist  

The Search Engine Marketing (SEM) Specialist will lead strategy and execute SEM campaigns that will bring in the overall marketing campaign of brands that we handle. The ideal candidate will be analytical, creative, process driven, and an established expert in building, managing, and optimizing search campaigns both from scratch and already existing ones.

S/He should also have the ability to make proactive recommendations and call outs on campaign performance, ad policies, and spending. Having a comprehensive technical and operational understanding of Google Search Ads is also a must.

The SEM Specialist will also take on client and partner-facing duties on a per need basis. S/He must be able to understand, communicate and/or break down complex and technical platform updates and concepts at both peer and layman levels.

The SEM Specialist will be part of the Inbound Marketing and SEO team and will directly report to the Head of Media.

Summary

• The Search Engine Marketing (SEM) Specialist has the following responsibilities: Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Strategize, propose, and report SEM campaigns based on campaign objectives to both internal and external stakeholders (on a per need basis)
• Manage paid campaigns across multiple sources, including but not limited to: Facebook, Google (Search, YouTube, Display), Microsoft Ads
• Performing keyword research
• Perform other duties as assigned

Essential

• Graduate of any Bachelor's degree
• At least 2 years of experience in SEM
• Experience managing paid campaigns across multiple sources, including but not limited to: Facebook, Google (Search, YouTube, Display), Microsoft Ads
• Experience performing keyword research and a solid understanding of the marketplace
• Excellent communication skills
• Search Engine Marketing / Pay-Per-Click
• Google Search Engine Marketing

Nice-To-Haves

• Facebook, Twitter, Google, Tiktok Ads Platform Experience, Google Ads Editor, Google Analytics
• SEM Certifications
• Critical-thinker
• Creative problem solver
• Able to understand and communicate complex and technical platform concepts to peer and layman's terms