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Marketing Officer
Green Ink Solutions and Technology Corporation
- Las Pinas, PhilippinesEarn Building 2nd Floor Cor R. Castillo St. San Isidro, Las Pinas, Metro Manila, PhilippinesLas PinasMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 4 years ago
2020-12-24T16:00:00+00:00Job Description
- Lead a team composed of product researchers, advertisers, copywriters, social media managers, graphic artist, and creatives to launch an effective eCommerce campaign
- Work with external entities and companies such as PR agencies and creative studios before, during, and after product launch
- Analyze market trend and behavior shift of consumers and recommend product and service opportunities for the company
- Strategize, execute and analyze the company's digital marketing programs
- Maximize the company's Return on Ad Spend metric and exceed revenue goals and other KPIs
- Ensures the accuracy and consistency of quality and branding of the company's product lines
- Improve the company's marketing effort by capturing and analyzing the appropriate social data/ metrics, insights, and best practices, then acting on the information gathered
- Develop new approaches to build, measure, analyze and learn customer journeys on the company's different product line
- Assist the product developers during the next product iterations
- Provide reports to senior management on the performance of the different marketing efforts based on lead and revenue generation and other measurable metrics
Minimum Qualifications
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Bachelor's Degree in Marketing, Communication, Business Administration or it's equivalent
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At least 3 years experience as a Marketing Professional
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Experience in Digital Advertising and Social Media Marketing is a must
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Experience in product conceptualization is a plus
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Experience with Public Relations (PR) and Creative agencies is a plus
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Knowledge in marketing funnels and value ladders is a plus
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Strong analytical thinking skills
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Good verbal communication skills
Required Skills
- Advertisement Design
- Sales and Marketing Knowledge
- Project Management
- Advertising
- Product Management
- Product Positioning
- Data Interpretation
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Las Pinas, Metro Manila, Philippines
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