Senior Manager for Sales and Marketing  

Achievement of Sales Targets

• Set, monitor and achieve sales revenue targets by managing and optimizing sales strategies and targeting industries to be regained/acquired as well as emerging and untapped industries.
• Present to clients and educate them about the website’s reach, audience, digital capabilities and unique advantage versus competition.
• Develop campaigns by understanding client’s needs/objectives and utilizing the website’s editorial, creative and digital capabilities to capture advertising budget
• Develop pricing structures and advertising packages that appeal to both small and large-scale advertisers, ensuring profitability and value for clients.

Key Client Relationship Management

• Cultivate and maintain strong relationships with key clients, advertisers and partners.
• Ensure client satisfaction through personalized solutions and proactive communication.
• Act as the primary contact for top-tier clients, overseeing the delivery of campaigns and maintaining long-term partnerships.
• Build, maintain and update client database/crm system

Advertising Content Management

• Work closely with editorial and marketing creatives/production teams to create and manage compelling advertising content that aligns with the brand.
• Ensure advertising content complies with company standards, audience expectations, and legal requirements.

Brand Management

• Develop and execute marketing strategies and campaigns to enhance the company’s market presence, awareness and brand image as well as its products and services using various channels
• Grow the website’s audience by developing strategies to engage with and grow the audience of each channel aided by analytics and market research
• Conduct research to understand market trends, audience needs and competitive positioning for the website
• Ensure consistent messaging and branding across all channels and platforms
• Work closely with editorial, creative and production teams to ensure that sales and marketing initiatives align with content strategies
• Track and analyze the performance of sales and marketing efforts using relevant metrics and kpis, present and communicate these reports to Management.
• Monitor and keeps abreast of industry trends and economic development to spot opportunities for growth
• Propose and implement innovative strategies to stay competitive and enhance the company’s market position.

Staff Performance Management

• Define key performance indicators (Kpis) and track team performance against targets.
• Utilize data and analytics to optimize sales strategies, improve team productivity and ensure achievement of department goals.

Planning and Budget Management

Develop and manage the sales and marketing department’s annual budget, ensuring financial efficiency and return on investments (Roi) on marketing investments.

Create forecasts, track performance against budget and adjust strategies as needed to meet financial goals.

Policies and Procedures Effectiveness

• Establish and enforce effective sales and marketing policies and procedures to ensure consistency, compliance and efficiency.
• Continually assess and refine processes to optimize team workflow and client experience.

Collaboration with Editorial and Other Departments

• Collaborate closely with the editorial department to align on content opportunities and editorial themes that complement sales efforts.
• Work with the digital content production and technology teams to enhance digital advertising solutions and audience targeting capabilities.

Education:

• Bachelor’s degree in Marketing, Business Administration,
• Communication or a related field; and Master's in Business Administration or advanced degree is a plus

Work Experience:

• Minimum 5-8 years of experience in sales and marketing, preferably in digital media, advertising or publishing.
• Work experience in fmcg, Property, Financial or Automotive industries is an advantage.
• Proven track record in sales leadership, achieving and exceeding sales targets and revenue generations
• Strong experience in business development, brand marketing and advertising content management
• Client relationship management experience, with a strong network of industry contacts and a proven ability to maintain long-term client partnerships
• Experience in digital advertising, content marketing and branded content strategies

Skills:

• Strong understanding of the Philippine digital media landscape and advertising market, with focus on digital advertising and campaigns
• Data-driven mindset with proficiency in sales analytics, crm software and tools like Google Analytics
• Exceptional communication and negotiation skills, with a demonstrated ability to close deals and foster long-term relationships
• Creative problem-solving abilities, with a strong sense of innovation and adaptability in a rapidly changing media environment.