Digital Marketing Specialist  

The Digital Marketing Specialist is responsible for planning and executing highly effective campaigns by using their firm grasp of various digital touchpoints and their knowledge of up to date trends to steer the digital narrative of IThinkWeb Corporation.

• Create, manage and coordinate all marketing, advertising and promotional strategies that increase sign ups and generate high quality leads
• Content calendar creation (Facebook, LinkedIn, Twitter)
• Plan and monitor the ongoing company presence on social media (Instagram, Facebook)
• Developing and implementing link building strategy and lead generation
• Paid ads implementation and management Facebook, LinkedIn and Google
• Facebook Pixel Implementation
• Working with the creatives in developing digital campaigns
• Provide administrative support for a variety of marketing projects
• Assist with the production of marketing materials and collateral as needed

• Candidates must possess at least Bachelor's/College Degree in Marketing Management, Business, Computer Science/Information Technology or equivalent.
• Open for Mid and Senior Level
• Knowledge of current online marketing trends and best practice
• Proven experience in Social Media Marketing (LinkedIn, Facebook, Twitter)
• Proven experience in Community Management
• Strong in Search Engine Optimization (on page and off-page)
• Deep understanding in Keyword research, keyword mapping, SILO
• Experience in Google Analytics and reporting tools; Looker/Google Data Studio
• Strong in conducting paid ads via LinkedIn and Google
• Knowledge in Facebook Pixel and Google Tag Manager
• Must be patient and keen to details
• Excellent problem solving skills
• Good oral and written communication skills
• Ability to work independently and with a team
• Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus
• Experience in working with SaaS or B2B companies is a plus

Willing to work onsite; Ortigas, Pasig

Skills:

• Social Media Management
• Content Management
• Community Management
• SEO (Search Engine Optimization); SEO SILO, Keyword search, Keyword Mapping etc.
• PPC (Pay-per-click Marketing); Google Ads, LinkedIn Ads
• Content Writing and Copywriting
• Data and Analytics Tools; Looker/Google Data Studio