Digital Marketing Manager
LICA Group of Companies
- Makati, Philippines2316, Chino Roces Ave Ext, Magallanes, Makati, Metro Manila, PhilippinesMakatiMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired a year ago
2023-09-24T16:00:00+00:00Job Description
Responsibilities:
1. Platform Growth Strategy:
- Develop and execute a comprehensive growth strategy for our online platforms, including websites, mobile applications, and social media channels.
- Identify new opportunities for platform growth, user acquisition, and engagement by leveraging market insights and industry best practices.
- Analyze platform performance metrics and user data to identify trends, opportunities, and areas for improvement.
2. User Acquisition and Engagement:
- Implement effective strategies to drive user acquisition and expand the user base of our digital platforms.
- Develop and execute targeted marketing campaigns, leveraging digital advertising, content marketing, SEO, and social media channels.
- Optimize user engagement through personalized experiences, compelling content, and user journey optimization.
3. Performance Tracking and Analytics:
- Set up performance tracking systems and utilize analytics tools to measure the effectiveness of platform growth initiatives.
- Monitor key performance indicators (KPIs) such as conversion rates, user retention, and customer lifetime value.
- Generate reports and provide actionable insights to management based on data analysis.
4. Collaborative Partnerships:
- Collaborate with cross-functional teams, including marketing, product development, and IT, to align platform growth initiatives with business goals.
- Identify and forge strategic partnerships with relevant industry influencers, platforms, and digital communities to amplify brand visibility and reach.
5. User Experience Optimization:
- Continuously improve the user experience on our platforms by conducting user research, usability testing, and user feedback analysis.
- Collaborate with the design and development teams to implement user-centric enhancements and optimize conversion funnels.
- Stay up-to-date with industry trends and emerging technologies to drive innovation and deliver a seamless user experience.
Minimum Qualifications
- Bachelors degree, any related course
- 2-3 Managerial experience
- E commerce
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Media and Creatives
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- 1166 Chino Roces Ave. cor Estrella Makati
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About LICA Group of Companies
LICA Group is a business group based in Manila, Philippines with presence throughout the country. Our core businesses are in Automotive, Real Estate and Hospitality,Financial Services and Office Systems.
From our roots in CALABARZON-based real estate, sugar plantations and banking, LICA Group today is one of the leading diversified business groups in the Philippines.
LICA Group has partnered with or represent a wide variety of the leading international brand names in these industries. Our focus is the Philippines, one of the fastest growing economies in Asia. We have been doing business in the country for more than 50 years.