Marketing Supervisor  

Responsibilities:

• Team Management: Supervise and coordinate the activities of marketing staff, ensuring that campaigns and projects are completed on time and within budget.
• Strategy Implementation: Help develop and execute marketing strategies that align with the company’s goals and objectives.
• Campaign Management: Oversee the planning, execution, and analysis of marketing campaigns, including digital marketing, content creation, and traditional advertising.
• Budget Oversight: Manage the marketing budget, ensuring resources are allocated effectively and expenditures are monitored.
• Performance Analysis: Track and analyze the performance of marketing initiatives, using metrics and data to make informed decisions and adjustments.
• Collaboration: Work with other departments, such as sales and product development, to ensure cohesive and effective marketing efforts.
• Market Research: Conduct research to understand market trends, customer needs, and competitive landscape, and use this information to guide marketing strategies.
• Reporting: Provide regular reports and updates to senior management on marketing performance and progress toward goals.

Required skills and qualifications

• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools.

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, business, or related field
• Proficiency with online marketing and social media strategy
• Proven success in designing interactive applications and networking platforms
• Established contacts in media

Behavioral Competencies:

• Leadership: Strong leadership and team management abilities to guide and motivate a marketing team.
• Analytical Skills: Proficiency in analyzing data and metrics to assess campaign effectiveness and make data-driven decisions.
• Communication: Excellent verbal and written communication skills to effectively convey ideas and collaborate with other teams and stakeholders.
• Creativity: Ability to think creatively and develop innovative marketing strategies and solutions.
• Project Management: Strong organizational skills to manage multiple projects and deadlines simultaneously.
• Technical Proficiency: Familiarity with marketing tools and platforms, including social media, CRM systems, and analytics software.